Hello there! We’re so thrilled you’re here and are pleased to welcome you to the new Lead Pilot blog. We look forward to sharing current trends, tips, and tricks about inbound marketing with our readers. Our goal for this blog is to become a primary resource for financial advisors to seek interesting, relevant, and thought-provoking content on all things related to inbound marketing. To “give you an assist” if you will, with your complete digital marketing strategy. We’ll be analyzing different inbound marketing strategies and tactics, providing perspective and recommendations, and even collaborating with some of the industry’s leading minds
Here’s How it all Came About
The Lead Pilot blog builds on what we’ve learned over the last few years as we’ve worked with thousands of advisors to build their digital flagships through Twenty Over Ten’s intuitive CMS (content management system). Since launching Twenty Over Ten v2 in 2016 we’ve added additional services such as SEO, social media, and Google Analytics to help advisors expand and improve their digital footprints. Our robust (and free) educational workshops and webinars for advisors have also continued to grow throughout the years.
But enough about us. What about you?
That’s how Lead Pilot really came about. We get lots of questions. So we asked ourselves: How can we help advisors with even more? Your digital flagship goes beyond just your website and we’re committed to not just allowing you to “catch up” to other industries by employing effective tailored marketing strategies. Rather, we want to put you on the front edge of effective inbound marking strategies and techniques.
Why Inbound Marketing?
Inbound marketing is no longer a “nice to have” strategy in your back pocket. Is it a downright must have for your online marketing efforts. When executed properly, inbound marketing is the machine in the background behind your brand that allows you to be found by prospects, all while educating those prospects on the services you offer, and showcasing your knowledge and expertise. Inbound marketing makes it so that instead of you needing to sell your services to prospects, prospects will be contacting you to discussing working with you (all based on the content you’ve shared).
HubSpot’s latest 2018 “State of Inbound Marketing” report indicates that 53% of marketers see a higher ROI from inbound marketing tactics vs. outbound marketing efforts. There’s no doubt that a digital change is happening and as a result, it’s important that you meet people where they’re at and make a larger investment in the strategies and tools to do so. The bottom line is if your brand can’t be found online in 2019, then your business likely won’t survive in such a competitive environment. To ensure you are discovered, inbound marketing is the answer!
As we continue to build the Lead Pilot blog, we’ll be sharing content daily. That’s right –
Every. Single. Day.
From content and social media marketing to SEO and more, we’ll be covering it all Monday through Friday (forgive us if we miss a holiday or two!) So please continue to follow along with us every day! In the meantime, we would love it if you subscribed to get our blog updates and sign up to get our monthly newsletter while you’re at it.
But……That’s not all!
We’re excited to announce that we’ll be launching a new product soon that will go beyond just giving inbound marketing advice; it will provide a practical, tangible solution to assist financial advisors with lead generation, lead qualification and conversion. That’s all we can say for now 🤐 but we’ll be unveiling more details in the new year and will be offering special early access to all of our blog subscribers – so make sure you sign up!
We look forward to growing with you as we embark on this new inbound marketing journey. Cheers!