Having a strategic social media strategy is essential to the success of any advisory firm. However, with so many different social media platforms to choose from, we know it can be confusing to decide which social media platforms are best for you to spend your time and efforts on.
You might be asking yourself: Is Facebook or Twitter better for my business? Today we are going to be looking at Facebook and Twitter to decipher which platform makes the most sense for your individual business.
First and foremost, it’s important to note that both Facebook and Twitter are valuable social media platforms. However, it is also key to point out that one may be more of a suitable fit for your business than the other. Both social media sites have great opportunities of their own to connect and engage with potential and current clients, grow brand awareness, and drive traffic to your site. But they’re also immensely different in terms of purpose.
Facebook’s main objective is to connect people with their friends and family. Facebook is more often than not used by people share photos, videos, and general updates on their lives. On the other hand, Twitter’s aim is to share ideas, real-time information, and trending news. With that being said, people also use Twitter to connect with friends and family, however, they mostly use it for a bigger purpose — to hear what’s happening in the world and to stay connected.
To help you make an informed decision as to whether Facebook or Twitter is the optimal social media platform that your individual business should be on, we have taken into consideration three key factors that will help you come to a conclusion:
Facebook vs. Twitter Demographics
When you are debating whether Facebook or Twitter is better for your business, it is critical to take demographics into consideration. Ask yourself the question: who am I trying to reach on social media? Once you have an answer to that question, you will have a better idea of which platform makes the most sense. Let’s take a look at some statistics:
- Twitter typically appeals to a younger demographic — 40% of Twitter users are between the ages of 18-29, while less than 20% of people ages 50 and up use the platform.
- Facebook also appeals to the 18-29 age group, attracting over 80%, however, it is more popular for an older demographic. 65% of people ages 50 and up use Facebook.
Facebook wins in terms of attracting both younger and older clientele. In other words, no matter what age your niche audience is, you will have a better chance of reaching them on Facebook than on Twitter.
Twitter vs. Facebook Engagement
What’s the point of having a social media profile if your audience doesn’t even engage on that platform? This is why it’s so important to take into consideration how long your audience is staying on each platform. Another way to look at this is to determine how many minutes per day they spend on each platform, or how often they are logging in and checking in on the platform. Let’s take a look at some statistics:
If your niche audience is engaging more on Facebook daily than they do on Twitter, it makes sense that you would consider putting more effort and energy into posting and engaging with your audience on Facebook. The key is to research and determine where your niche audience is engaging the most in order to best decipher which platform you should put most of your time and energy into.
Twitter vs. Facebook Usage
Think to yourself: what do I hope to gain from social media? Or, in other words, what are you hoping to use social media for? Maybe you are simply hoping to engage more with current and prospective clients, maybe you are trying to converts leads into clients, or, maybe you are trying to increase your brand awareness. Whatever your goal is, make sure you have it clearly defined so you can be sure you on are on the best social platform to help you reach that goal.
It is important to point out that Twitter is meant for quick, compelling 140-character statements. If your business has relevant and interesting content that aligns well with Twitter’s fast-paced community, then Twitter might be the right platform for you! Twitter is a great platform if you’re looking to share quick tips and news articles with your audience.
On the other hand, in terms of long-term engagement, Facebook is a more suitable fit. Facebook allows you to share lengthy posts, so you are not hindered by how much information you can fit into one post. This allows your audience to engage with you and your content more thoroughly.
In the example below, Twenty Over Ten shares a blog post from Zoe Meggert, founder of Perfectly Planned Content, LLC on Twitter. Twitter a great tool for sharing third-party content and quick business tips.
Below is an example of a Facebook post from Twenty Over Ten where CMO, Samantha Culovic Russell shares insight in our latest Mybuster Monday video. The plus side of Facebook is it allows you to post lengthier content as well as longer videos. If you want the freedom to post long content, then Facebook might be a better fit for your business.
Let’s Sum It Up
We suggest that you try both Twitter and Facebook for a while if you’re still hesitant as to which one will work better for your business. After all, how will you know if it does or doesn’t work unless you try? We also suggest looking at your social media analytics to determine which platform is better for your individual business. Your analytics will tell you how well your posts are performing on either platform, allowing you to decide which one you should be devoting more time to one over the other.