Social Media

Social Sucking? 5 Ways Financial Advisors Can Revitalize Their Social Strategy

In today’s digital world, having an effective social media strategy in place for businesses is a must. With that being said, not all social media is good social media. You have to work hard to ensure that your social media efforts are successful. If your social media efforts are doing more harm than good for your business’s online reputation you might want to consider revamping your strategy.

73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business”

If you don’t think that having a strong social media strategy is necessary, think again! Implementing a compelling social media strategy is key to building brand trust, driving traffic to your site, and generating leads.

Has your social media been lacking? We have a checklist of five essential things you need to fix in order to regenerate your social media presence:

1. Be on the right platforms

Social media is all about engaging with your audience, however, how can you do that if you aren’t on the same platforms as your niche audience? It’s critical to research which social media platforms your niche audience spends most of their time on. After all, if your audience isn’t seeing your posts because they aren’t spending significant time on a certain platform, then your time and energy would be better off spent posting content on the platform that your niche spends the majority of their time on. For instance, if you’re posting content on Facebook more than you are posting on Instagram, but your niche engages more with Instagram, then you should consider putting more time into engaging with your audience on Instagram.

If you’re unsure which platforms your niche audience prefers to engage with the most, you can look at your social media analytics to decipher the optimal platforms for you to be posting on to reach your audience. Your social media analytics can give you valuable insight into your niche audience.

2. Increase audience engagement

What’s kinds of content you post on social media as well as how you engage with your followers all influence the success of your social media strategy. In order to engage your audience, make sure you are providing them with relevant and interesting content. Use social media to show a personal side of your brand and communicate that with your audience. In addition, when you are commenting or replying to your followers, make sure to offer them pertinent insight that will actually benefit them.

Increase engagement with your followers by:

  • Asking them questions to spark meaningful conversations
  • Answering questions they have
  • Informing them on company news and events
  • Hosting live video sessions

Adding some personality and showing a more human side of your brand is a great way to boost audience engagement on social media. Sharing fun things your company team members have been up to lately is another great way to increase engagement. In the example below, Twenty Over Ten shares a picture of our web designer Nick’s most recent vacation.

3. Be consistent on all profiles

Having uniformed branding across all of your social media profiles is key to maintaining your credibility and building brand trust. Your social media should be able to recognize the kind of content you post. In addition, your followers should know it’s your brand based on the tone, style, and filters used in your posts.

We recommend starting with ensuring that your company logo, bio, and website address are located on all of your social media profiles. In addition, your profile pictures should be the same across all platforms.

In the examples below, Twenty Over Ten client, Hamilton Financial Planning has very consistent branding across the big three social media platforms: LinkedIn, Twitter, and Facebook.


4. Utilize visual content

When it comes to the success of your social media strategy, compelling visual elements play a major role. Sure, your followers care about the written content within your posts, but they are more interested in what visual components you incorporate into your posts to enhance your written content.

In the example below, Twenty Over Ten CMO Samantha Russell shares a video on social media marketing on LinkedIn. Incorporating video content into your social media strategy is a great way to boost engagement on social media. In fact, 77% of businesses use video on social media as a means to increase engagement.

5. Make use of the promotional outlets

If you’re looking for more ways to promote your social media accounts, including a handle to them at the bottom of your website is a great way to increase the likelihood that people will be able to find you on your various social media platforms. You can also include a handle or a link to your social media accounts at the bottom of your emails. This is a cost-effective way to direct current and potential clients to your social media accounts.

In the example below, Twenty Over Ten client, Sammut Wealth Management uses their website to promote their social media accounts by incorporating handles to their three social media accounts in their “Contact Us” section on their website.

In Conclusion

If your social media isn’t reaping the results you have been aiming for, that’s okay! There’s always room for improvement, and with a little dedication and effort, you can heighten your social media presence. We hope that you can implement these five key strategies to enhance your social media accounts.

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About The Author

Lauren Beichner

A part of Twenty Over Ten’s digital marketing team, Lauren is a Content Creator. A true Carolina girl through and through, she loves everything about Fall (yes, especially #PSL ☕) and can’t resist a fluffy yellow lab.