SEO For Financial Advisors: What Are RSS Feeds And Do They Hurt Or Help My SEO?

What are RSS feeds and do they hurt or help my SEO? This is a question we get a lot here at Twenty Over Ten, and we are here to give you some insight on this! Below we will outline RSS feeds and their impact on SEO as well as how Lead Pilot users can quickly and easily get an XML code to add to their website platform.

What Are RSS Feeds?

RSS feeds are a way to deliver content easier and quicker. Specifically, with Lead Pilot, it’s a way to feed your content directly from Lead Pilot into your website, whether you have a website with Twenty Over Ten or another provider. So, instead of having to copy and paste your content from Lead Pilot to your website blog, you can copy just the XML code that created the RSS feed and paste it into the appropriate field in your website builder.

Do RSS Feeds Hurt My SEO?

Simply put, RSS feeds don’t really help your SEO, but neither do they hurt it. The content from your RSS feed (or any RSS feed) is not accessed by Google bots and other crawlers. All the bots see is the XML code that created the RSS feed and the HTML of the code snippet. Therefore, the content shared on RSS feeds isn’t seen as duplicated by Google and other search engines.

However, while it’s not seen as duplicated content, its also not seen as unique. This is because RSS feed items are syndicated content, which is not a bad thing especially since the content is originating from a domain that you own. On the other hand, if you were to add an RSS feed to your website that was scraping from another content source that you did not own, this would be more of a “black hat” SEO tactic that Google frowns upon.

What Should You Do?

To decide if you want to use RSS feeds, ask yourself what your goals are. Do you want to boost your SEO or do you want to make your content sharing easier? If your goal is to boost your SEO and create high ranking content, we recommend that you copy and paste the article from Lead Pilot to your website instead of using an RSS feed to really get that “SEO juice”. However, if your goal is to be able to share more efficiently, using RSS feeds is the way to go. As far as strategy goes, RSS feeds should supplement your existing content. It’s important that you have some content on your website for SEO purposes and use RSS feeds for other content.

How to Use An RSS Feed To Share Lead Pilot Content Online

Lead Pilot makes it incredibly easy to get an XML code that you can add to your website platform. You can follow the steps below:

1. Click “Content” and then “Shared” to view your shared folder.
2. Click the “Copy RSS URL” button in the top right corner:

This will generate an XML code you can paste into your website builder

3. Open a new tab in your browser and log into your website builder.
4. Paste the copied XML code into the appropriate field in your website builder.

To remove content from your RSS feed, please follow these steps:

1. Visit the “Shared” folder and click on the content you want removed.
2. Toggle “Display in RSS Feed” off:

3. Click the “Update” button in the top right corner to save your changes.


We hope this helped clear up your questions about RSS feeds and SEO. As you can see, there is a tradeoff, so the ultimate question is what exactly do you want and what are your goals?


Struggling With What Content to Share on Social Media or via Email?

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About The Author

Namisha Goel

Namisha is a Content Creator at Twenty Over Ten, passionate about fostering community growth. A Bollywood enthusiast, she loves to travel and hopes to experience all seven wonders of the world.