Can you believe that we are just one week away from the new year? It’s hard to believe that our blog has been live for an entire year now and we’re so grateful for all of our loyal readers! We hope our readers have enjoyed our content and have learned some valuable marketing tactics that they can implement into their strategy. We have rounded up our most popular blogs from 2019. We hope you enjoy and we can’t wait to see what’s in store for 2020!
Having a strong marketing strategy is essential if you want to differentiate yourself in a highly saturated industry such as financial advising. With so many different digital marketing strategies to take advantage of, it can be overwhelming to know what will work best for your business. A successful marketing strategy takes time, planning, and hard work, but it’s all worth it. If you are unsure where to begin to get your marketing strategy off on the right foot, these six steps will have you marketing like a pro.
Email marketing is one of the most effective marketing tactics. However, it’s critical that you have strategic email marketing campaigns that you thoughtfully planned out. Your email campaigns should be thoughtfully composed so that they stand out in a cluttered inbox. If you want to know what it takes to have a successful newsletter, this read is for you! This blog outlines three of the best email marketing campaigns and gives examples that you can implement in your email marketing strategy.
Including a “Frequently Asked Questions (FAQ)” section on your advisor website is a surefire way to make sure that your website visitors are able to quickly and easily find the answers to the questions that they have. Not mention that having FAQ pages will also make search engines like Google happy too. Whether you have an FAQ that isn’t performing well, or you don’t have one at all, that’s okay! There’s always room for improvement. Any digital marketing tactic takes some trial and error to determine what’s performing well and what isn’t. These three steps will help you create a compelling FAQ page.
Social media is a crucial element to any successful marketing strategy. If you don’t have a social media strategy, your business is missing out. Social media is a great tool to reach a large audience to build your online reputation and drive traffic to your website. If you are just creating your social media profiles, this blog has social media tips and strategies that will help you jumpstart the success of your social media.
Building a whole social media strategy can seem daunting especially when you have so many other pressing tasks to take care of. However, in today’s highly digital world, the success of your social media dictates the success of your business. If you do not put the time and effort into boosting your social media strategy, you will be missing out on many opportunities to help grow your business.
Generating leads takes time and patience. In order to generate leads, it’s essential that you have effective marketing campaigns that lure leads in. This blog highlights six tips to make your marketing campaigns lead generating machines that consistently bring in new business for your financial advising firm.
Do you have a clearly defined niche? Developing your niche market is the most valuable thing you can do for your marketing strategy as a financial advisor. Without a specific niche audience, it’s very challenging to compose a marketing strategy that will be successful. This blog outlines the importance of defining your niche audience as well as the benefits of developing your niche.
Measuring the success of your email marketing campaigns is critical. If you don’t look at your analytics to determine what is and isn’t working you won’t be able to optimize and improve your email marketing strategy. It’s important to know which metrics are the most essential to track to help you enhance your email marketing tactics. Read more to learn nine email marketing metrics that will help you boost your email marketing campaigns.
With Google being used more than ever for people to find your business, it’s essential that you have valuable information easily accessible to viewers. Insert Google My Business (GMB). Your GMB listing allows you to take charge of what comes up when your firm is searched in Google. Your GMB listing includes pertinent information such as your name, contact information, hours of operation, location, replying to and interacting with clients, and more. Read more to get tips on how to heighten your GMB listing.
In today’s digital world, personalized content is expected by clients and prospects. People don’t want to open generic emails that look like they were sent to 1,000 other people. Instead, they want an email that looks like it was made especially for them and to send it to them with intention. With so many emails landing in people’s inboxes daily you HAVE to personalize in order to stand out from the other emails. Email personalization is a great way to target your email campaigns for your niche audience and improve your chances of your emails getting opened.
Summing It Up
We hope that these 10 (and all of our other) blogs help you enhance your marketing strategy to give you the results you have been aiming for. We can’t wait for our readers to see what’s in store for our blog in 2020!
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About The Author
A part of Twenty Over Ten’s digital marketing team, Lauren is a Content Creator. A true Carolina girl through and through, she loves everything about Fall (yes, especially #PSL ☕) and can’t resist a fluffy yellow lab.