Product

New Content is Heating Up (June Edition)

Summer officially kicks off this month, and we couldn’t be happier. The days are heating up and so is our brand new content. ☀️  We can’t wait to kick off the month of June with brand new content for Lead Pilot users. This month’s articles offer a wide range of topics on everything from Black Lives Matter month to estate planning and more that you can start tailoring and sharing today!

Lead Pilot campaigns

What’s New in Lead Pilot This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • Bill & Melinda Gates Are Divorcing: A Reminder About Protecting Yourself Financially During Divorce
  • It’s Mental Health Awareness Month: Understanding the Correlation Between Mental & Financial Health
  • May 15 Is International Day of Families: 4 Ways to Teach Your Kids About Money
  • Cyberattack on a Top U.S. Pipeline: Rising Gas Prices & Panic Buying in the Southeast
  • June Is Black Lives Matter Month: How to Show Support Through Your Spending
  • 4 Steps BIPOC Millennials Can Take to Become Six-Figure Earners This Year
  • The World Is Embracing Virtual Spending: Which Payment App Is Right For You?
  • How to Reduce Your Financial Dependence on Dad This Father’s Day
  • Family Caregivers Deserve Recognition: These Are the Surprising Stats Everyone Should Know
  • What Is FATCA? Understanding the Foreign Account Tax Compliance Act
  • Generational Wealth Planning: A Guide to Growing and Protecting Your Wealth For Decades to Come
  • Your Favorite Celebrity Earns Millions, But They Make Money Mistakes Too. 5 Takeaways From Their Financial Snafus
  • The FAFSA Filing Deadline Is Approaching. Is Your Paperwork in Order?
  • Estate Planning as an LGBTQ+ Couple: 6 Considerations to Make During Pride Month
  • Vacationing This Summer? Here’s Where the Travel Industry Stands For Summer 2021

BIPOC blog

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. June Is Black Lives Matter Month (Facebook)

This campaign can be deployed anytime between June 1 and June 24. This 7-day campaign can be shared with your Facebook followers any week in June. It begins with an introductory email encouraging clients and prospects to follow you on Facebook and join in on the conversation. Every day for one week, this campaign shares an important article pertaining to the BIPOC community.

TIPS To Get More Engagement With This Campaign:

  • Include a link to your firm’s LinkedIn page in the Day 1 email.
  • Remember to interact with commenters, especially where you encourage engagement within the post.

Facebook Campaign

2. June Is Black Lives Matter Month (LinkedIn)

This campaign can be deployed anytime between June 1 and June 24. This 7-day campaign can be shared with your LinkedIn followers any week in June. It begins with an introductory email encouraging clients and prospects to follow you on LinkedIn and join in on the conversation. Every day for one week, this campaign shares an important article pertaining to the BIPOC community.

TIPS To Get More Engagement With This Campaign:

  • Include a link to your firm’s LinkedIn page in the Day 1 email.
  • Remember to interact with commenters, especially where you encourage engagement within the post.

LinkedIn campaigns

3. Summer

With summer officially here, now’s a perfect time to check in with your prospects and clients. This campaign includes several summer-related pieces, as well as multiple mid-year reminders.

TIPS To Get More Engagement With This Campaign:

  • Thursdays have been found to be the best time to send an email (measured by open rates) – meaning you may want to start this weekly email campaign on a Thursday.

Campaigns

4. Back to Basics: Investing

This campaign is designed to target those who are new to the world of investing, typically younger adults. Throughout the campaign, you’ll position yourself as a subject matter expert and go-to for important questions regarding investing.

TIPS To Get More Engagement With This Campaign:

  • In the opening email, include contact information for your firm. This could be a phone number, link to the contact page of your website or an online scheduler.
  •  If you’re looking to customize this campaign even further, consider adding in more specifics, such as location or region to the articles themselves and social sharing descriptions.

Lead Pilot campaigns

Videos

  • When Should You Claim Social Security?
  • What Are SPACs?

Lead Pilot campaigns

Infographics

  • 5 Top Traits Best-Performing CEOs Have in Common
  • The ABCs of Medicare

Lead Pilot infographics

Canadian-Based Content

  • Preparing For Retirement: How Much Will You Need to Live Comfortably in Retirement?
  • If You’re Looking to Diversify, Is Real Estate a Good Investment?
  • 5 Investment Tips We Wish We Could Tell Our Younger Selves
  • ETFs vs. Mutual Funds: Which One Should You Invest In?
  • The Sandwich Generation Squeeze: Here’s How to Avoid It

Canadian based content

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

Like What You See, But Don’t Have Lead Pilot Yet?

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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