Mythbusters Monday: January 14, 2019

3 Things You Should Do to Optimize Your Google Business Listing – That Most Advisors Aren’t Doing…

Optimizing your firm for search should be a top priority for your digital marketing this year. Being easily accessible online is something that all clients expect nowadays, so you should be taking the time to perfect your online presence. For those of you who haven’t heard of Google My Business, you’re totally missing out and you should catch up by reading our recent article here. For those of you who are already taking advantage of your Google My Business Listing, we have some important tips for you! In today’s Mythbusters Monday, Samantha Russell, chief marketing and business development officer at Twenty Over Ten explains three things you need to do to optimize your Google Business Listing.

Video Transcription

So by now, you’ve probably heard me say that it’s not enough to just set up a Google My Business profile page for your company, but that you also need to optimize it. But, there’s been a lot of confusion I think on what that means. What does it mean to optimize your page? And often times people think its super complicated or complex, and I’m here today to bust that myth and give you three easy things that you can do to optimize your Google My Business listing. And if you do these three things, you’re going to be well ahead of many other financial advisors in the local search rankings who are not doing these things already. 

1. Add a Business Description

So, the first one seems kind of intuitive, but it’s to add a business description in the Google My Business profile page. So, you have up to 750 characters that you can use to describe your business. It should be in line with your website, your social profiles, anywhere else that you’re describing your business but you also can use this opportunity to show a little bit of creativity and be a little bit more original and not so formal when describing who you are, what you do and who you do it for. So, that’s number one make sure you utilize that business description area.

2. Don’t Skimp On the Pictures!

The second tip to optimize your Google My Business listing is to add photos and not just one or two photos but six photos at least. Six or more photos are going to have a huge impact because many people are not adding photos and Google is prioritizing those listings that have them. So, if you have six or more photos you’re going to see 35% or more clicks than the businesses that do not have them. So, what kinds of photos can you add, right? You can add your logo, maybe a picture of the outside of your office building, which would be helpful for people with directions. Maybe a picture of the inside of the space, just to give a sense of what it’s like to come in and have a meeting with you. You could have a picture of your team, maybe participating in an activity or going to a holiday party or some sort of volunteering. The sky is really the limit but six photos is what you should do if you want to be ahead of the competition.

3. Don’t Forget Video

The third tip is something that has actually been more recent to the Google My Business platform so Google made it just in the last year that you can now add a video as well. So, it’s a 30-second very short video that when someone clicks on your Google My Business listing the video is there and available for them to watch. So, many people are not using this. Again, a very new feature that if you take the initiative and get one made, something quick talking about your company. Again, who you are, who you serve, and why you’re passionate about it. Just a quick 30-second intro to introduce your company to any prospects that might be looking you up. You’re going to capture so much more interest than those that don’t have that video.

So there it is – three things that you can do to optimize your Google My Business listing that will definitely get you ahead of the competition because so many people are not doing these things. I hope these tips will help you and have a great day!