Inbound Marketing

Mythbusters Monday: How to Build Backlinks for SEO

How to Build Backlinks to Your Website

If you want other websites to link to your website, what is the best way to do this? Many people have a hard time getting others to link to their site, so how do you go about building backlinks? Twenty Over Ten CMO and Brand Development Officer Samantha Russell joins us to help you do this for your business and drive traffic!


So, let’s talk about building backlinks to your site. So, many people think it’s really hard to get other websites to link to their site, and I just wanted to share a quick and easy strategy that I have found works for a lot of the clients that we work with that might work for you too. So, when we’re thinking of backlinks, a really easy way to start is to think about what other local businesses are within the realm of what you do, but they are not a competitor, right?

So, for instance, if you were a gym you might think about yoga studios, or a smoothie bowl place, or a Juicery, things that offer health and wellness, those types of things. If you are a financial advisor, you might think about other service-based professionals, like real estate agents, or estate planning attorneys, or just attorneys in general, CPA’s, if that isn’t something that directly competes with you, so any of those other kinds of service providers that would be within the same realm of the general area of what you do, but not a direct competitor.

How Do You Get Started?

So, you make a list of all of those local businesses, then you reach out to them and you say something like, “Hey! I own a gym, and I would love to do a blog post on the 3 best places in town to get a smoothie, or you know, a great local press juice, and I wanted to include your business in it. All I need from you is your logo and a quick quote, and in return, I’ve written up this blog post, and I would love for you to post it on your blog. Or if you’re gonna do a roundup, you know about the best places to do a workout in State College, could you include my gym in it?” And so, you’re reaching out to these business owners, complimenting their business model, letting them know that you think it is a good model, that they have a good thing going, and basically trying to do a “tit-for-tat” link exchange, but it’s not a true link exchange the way we used to do it in the old days. It’s more, “I’m gonna feature you in a blog post…you’re gonna feature me this is going to build external links to your website, which is invaluable for search engine optimization.”


You will see a huge, huge impact on your local SEO results if you start to get those external links linking back to your site. So try it out if you’ve been struggling to build external links and let us know how it works for you!

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