If you’ve ever shared a post on social media or written an email or you wrote the content yourself and you shared a personal story, you may have been surprised to find that you got way more reactions to that personal story or photo or piece of content that you wrote that original blog post than anything else you’re sharing. That’s because when we infuse personal storytelling pictures, memories, peek behind the scenes into our social media content and blogging strategy, the engagement goes through the roof.
If you’re looking for an easy way to get more engagement, you want to share more personal stories and behind-the-scenes. So today, I have 10 blog post ideas that financial advisors specifically can use to boost engagement, and these are creative, original posts that you can write to help you connect more with your audience. So let’s dive right in.
1) A Meet The Team Post
Number one: A meet the team post. So you can interview different people in your office, you can share your own story – but behind-the-scenes – you can ask everybody questions you know where’s your favorite place to go on vacation? If you had to eat the same food for dinner every night what would you choose? It can be really really just creative type questions, but it allows people to get to know your staff better.
2) Five of My All-Time Favorite Books
Number two: Five of my all-time favorite books. This could be something that is just books that have impacted you, it could be novels, it could be business books. You can even make this a series of different categories if you want it.
3) Financial News That I Read Every Day That’s Worth Your Time Too
Number three: Financial news that I read every day that’s worth your time too. So this is just a great way to show people what you’re reading, where you’re getting your information, and give them a peek into how you start your day and what you’re digesting in terms of where you’re getting that financial news from.
4) A Peek At Our Own Family Budget
Number four: A peek at our own family budget. So I think people are so curious to know if they are working with a financial planner and how they’re managing this. So you don’t, of course, have to give numbers but giving percentages of this is how much percent we spend on this vs. this is a great way to connect with your audience.
5) How We Plan And Budget To Take Memorable Vacations
Number five: How we plan and budget to take memorable vacations. So sharing your strategy for travel. Travel is so important to so many people and so many people are trying to budget and save for it. Show how YOU do it.
6) Budgeting For Big Life Events
Number six: Budgeting for big life events. So this could be everything from weddings or funeral expenses to even the holidays. How do plan for your Christmas list and saving throughout the year? Any tips or strategies or apps?
7) The Top Five Tools That I Use To Run My Business That Are Worth Every Penny
Number seven: The top five tools that I use to run my business that are worth every penny. if you work with a lot of business owners or entrepreneurs especially, this could be a really great post for you.
8) Ask The Expert
Okay number eight: Ask the expert. So you can interview someone in your local community and ask him questions. This would be a great regular series, and especially if you’re trying to really build up your presence in your local community, interview with local nonprofit director, interview the head of the Chamber of Commerce and ask them what business owners should know.If you’re working with a lot of retirees, you could interview you know, an estate planning attorney, or the director of a senior center. The sky’s really the limit, but it’s a great way to create content that’s a little bit off the beaten path. And then hopefully those other folks will also share it when you post it on social media, and then their audiences will see your post as well.
9) A Year In Review
Okay number nine: A year in review. So at the end of the year, share your review. What did you do this year? How did you grow your business? What did you work on for professional development? What types of changes did you make in your practice? It can really go in a lot of different directions, but this is a great way to sort of recap the year for everyone.
10) What I Wish I Would Have Known Before Starting My Own Business
And lastly number ten: What I wish I would have known before starting my own business. Again, especially if you’re working with a lot of business owners, this is a really great one to connect and give some insider tips that could really help mentor those business owners that are in the process or entrepreneurs that are in the process of getting started.
So there you have it. 10 creative blog post ideas that you can use to build engagement, get a lot more social engagement on social media when you post it and hopefully connect with your audience. People want to work with other people that they know and building rapport by sharing personal information is a great way to do this.
Again, I’m Samantha Russell from Twenty Over Ten, and subscribe to our YouTube channel for even more tips.