Content marketing is an important part of getting your financial advisor business out there. It’s definitely not an easy job, but with the right tools, it can be a breeze. One such tool is Twenty Over Ten’s Lead Pilot, an all-inclusive marketing platform for financial advisors. You name it, we’ve got it! Below we will outline 6 ways that you can use Lead Pilot for content marketing to generate leads.
1. Set Some Objectives
Before engaging in content marketing, it is extremely important that you set some objectives. These objectives can be directly about your content marketing OR it can be about the effects of your content marketing. So what do we mean by that?
Objectives directly about your content marketing
When we say objectives directly about your content marketing, we are referring to things such as the frequency, timing, location, etc.
- How often will you send email newsletters?
- When will you post on Facebook, Twitter, Linkedln, etc?
- How will you measure success?
Objectives on the effects of content marketing
You don’t want to send email newsletters or share your blog posts on social media for no apparent reason. By having a purpose, your content marketing is more focused and is guaranteed to be more successful. Your objectives can be things such as:
- Improve loyalty with existing customers
- Boost SEO
- Attract new customers
- Illustrate service benefits
Of course, the more specific your objectives are, the better. Quantifying your objectives offer a narrower focus and provide more motivation.
2. Leverage Your Existing Content
A great way to take some of the burden off your shoulders when it comes to content marketing is by leveraging your existing content. Studies suggest that updating and repurposing old content can increase organic traffic by up to 111%. Perhaps you have content from an old blog that has historically performed really well. You can use this blog to your advantage by repurposing it into a variety of things such as social media posts, videos, infographics, etc. For example, if you have a blog post about 10 tips to save for retirement, you can create a social post for each of those tips – this gives you 10 social media posts without any extra effort!
The beauty of the lead pilot platform is that you can also include your own original content. Lead Pilot offers a huge library of content that you can pick from, but you can customize it any way you want and also create your own original content.
3. Have A Plan
Content marketing can be time-consuming and may seem like a lot. To make things a little easier, you should have a plan for what content you want to share, when you want to share it, where you want to share it, etc.
Creating an editorial calendar is a really great way to manage and plan your content marketing efforts. With an editorial calendar, you can track your content type, promotion channels, publish dates, authors, etc. It’s great to have everything in one place so that you don’t have to keep shuffling back and forth trying to figure out what is being shared and who is sharing it among many other things. As financial advisors, you lead very busy lives, and creating an editorial calendar can be a lifesaver!
4. Make Your Content SEO-Friendly
A large part of content marketing is making sure that it is SEO-friendly. You want people to see what your content, so you need to make sure it is ranking high. There are many ways to make your optimize your content for SEO, and we will outline some of them below:
Including internal and external links
Internal links are used to get from one page on your site to another page on your site. For example, if you have a blog post, you can include links to other blog posts or services that seem appropriate within the context of your blog. Not only does this keep visitors on your site longer, but it also helps with Google ranking. Similar to how internal links take a user to various parts of your site, internal links take Google to these various pages as well. If you don’t have internal links, neither the user nor Google will have anywhere to go, which causes your blog to rank lower. External links are when you link to a third-party site. This is important to boost credibility as well as showcase that you are a part of a community.
Luckily, Lead Pilot offers an easy way to add links to your content. As you can see below, all you need to do is highlight the text you want to link, and then insert the URL.
Adding Alt Text
If you have a lot of images in your post, adding Alternative Text will help boost your rankings. Google cannot decipher images, so adding Alt tags will tell Google what your image is about. To make the most use of Alt Text, make sure that it is informative and descriptive. Lead Pilot allows you to add alt text to your images very easily.
Making Content Mobile-Friendly
Because so many people are visiting websites from their phones, ensuring that your content is mobile-friendly is a big deal. If Google recognizes that your website isn’t mobile-friendly, you will be penalized in terms of SEO. Lucky for you, Lead Pilot takes care of this! All of the content that you create from Lead Pilot will be mobile-friendly. In fact, you can even preview how your content will look on a mobile and a desktop.
5. Sharing Your Content
Sharing your content can be a hassle, but it doesn’t have to be if you can schedule all your content in advance through just one platform. Through Lead Pilot, you can schedule your social media posts and emails. You don’t have to log in to each social media account or email account separately. It’s all right there on the Lead Pilot platform. Furthermore, you can customize your shared content in any way you want.
You’ve shared your content, that’s great! Now its time to see if your efforts paid off. After engaging in content marketing, you need to tap into the analytics to see how successful you were. From landing page impressions, to lead generation metrics, to email engagement, Lead Pilot’s got you covered. A key feature of Lead Pilot is its dashboard which includes key metrics to show how your landing pages, shares, and email campaigns have been performing.
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About The Author
Namisha is a Content Creator at Twenty Over Ten, passionate about fostering community growth. A Bollywood enthusiast, she loves to travel and hopes to experience all seven wonders of the world.