Using emojis is no longer just a fun way to communicate via text, but can be used to boost your social media game.
As a financial advisor, you are often seen as “all-business,” so how do you incorporate emojis into your social media strategy? 92% of the online population uses emojis every day, so it’s important that you incorporate them into your marketing strategy.
5 Ways to Use Emojis as a Financial Advisor
1. Keep Your Brand Messaging Consistent
While it’s totally okay to get creative with your emojis, make sure that you are still remaining consistent with your overall brand. If you are generally very serious, then suddenly using a lot of emojis may seem a bit off-brand. However, if you’ve been known to post funny or witty things on your social posts, then this will fit your firm’s messaging.
2. Use Emojis Organically
Keep in mind that when you use emojis, your meaning should always be clear. Emojis are a great way to quickly show something with one emoji rather than typing out a longer sentence or phrase especially since characters are limited on social media platforms.
3. Tie Emojis Back to Your Brand
How do you tie emojis back to your brand? It can be similar to having a logo, where people will start to recognize your firm based on your emoji usage. Just like using emojis in your brand messaging, take this opportunity to tie it back to your brand. Let’s say you specialize in working with women and their finances, you could use an emoji in social media that looks something like this: 👩🏻💻 or 👱🏼♀️. Something that stands out in a fun way on your platforms, however, it still remains consistent with the overall brand, and that is specializing in women’s finances.
In the above image, you can see that Twenty Over Ten uses the 💻 emoji in front of their Twitter handle. This aligns with the brand since they specialize in redesigning websites for financial advisors while also providing SEO assistance.
4. Use Them for Real-Time Engagement
We talk about the importance of “humanizing” your brand in other posts, and emojis are a great way to do this. You can them on social media whenever appropriate as you would while texting and really get creative with what you do. However, do keep in mind to see them tastefully and not in excess.
5. Incorporate Emojis Into Your Sales Funnel
When trying to turn prospects into clients, emojis can be a fun yet effective way to move them down the sales funnel. Let’s say you want your leads to click on a call to action button that will lead them closer to working with your firm. Maybe you want to obtain their emails and you want them to “Sign Up for a Newsletter.” You could incorporate a 🗞 as a part of your CTA. It is a fun way to interact with your prospects and also will make your CTA stand out more.
In the above image, Twenty Over Ten uses the arrow emoji in a tweet to encourage followers to sign up for an upcoming webinar on the Twenty Over Ten platform.
Emojis on Social Media Platforms
So, how does this stack up when it comes to using emojis on the main social platforms: Facebook, Twitter and LinkedIn?
Using Emojis on Facebook
Using emojis on Facebook resulted in:
- 57% more Likes
- 33% more Comments
- 33% more Shares
Incorporating something so simple is a great way to boost engagement and show your lighter side of business. They help to drive engagement on all variety of digital media which includes email, mobile and social.
Twenty Over Ten client, Upstate Financial Network uses the 😲 emoji in their Facebook post encouraging visitors to get a complimentary risk analysis based on stock market volatility.
Using Emojis on Twitter
Statistics show that using emojis results in 25.4% more engagement. Twitter used to have a 140 character limit, but since then it has grown to 280 characters. Even with the change, it can still be hard to convey all that you want to see in a limited sense, so using emojis can be a great way to get your point across and save your character count.
What are some useful ways to use emojis on your Twitter profile or in your tweets?
- If you are offering something like a free download or a subscription, then you can use emojis to grab readers’ attention
- Express appreciation in a reply to another advisor or a client
- You can use them to celebrate something
- They’re great for emphasis
Twenty Over Ten CMO, Samantha Russell is incredibly active on social media and does a great job of posting relevant industry content while constantly engaging with leads and clients. In the above image, she was promoting an upcoming Q&A on digital marketing and uses the 🔥 emoji to add a bit more to her tweet.
Using Emojis on LinkedIn
There are some big benefits to using emojis on LinkedIn even though it’s usually seen as a more professional platform. When using them on this platform, you have to tread a little more carefully, as this platform more “business-oriented” than Facebook or Twitter. When you use them sparingly, they can really make your company stand out by aligning with your brand and showing off your firm’s personality, however, if used too much, it can come off as tacky and unprofessional.
So, how and when should you use them on your LinkedIn profile?
If you use emojis in your headline, then keep it to only using one or two. This can come off as impactful and make you stand out. However, if you use too many, this comes off as unprofessional and you probably won’t bring in the type of respect that you want or deserve.
Summary and Experience Sections:
In this part of your profile, you can use them tastefully. If you want to do a bulleted list of your experiences or accomplishments, then you can use the✔️ or something simple and similar to draw attention to your skills.
Financial advisor and LinkedIn Learning Instructor, Winnie Sun, playfully uses the ☀️ emoji next to her name in conjunction with her last name. It’s tasteful and shows she has a sense of humor and shows the human side of her outside of the work place.
Wrapping It Up
When they are used correctly, emojis can be a very strong marketing tool. They can convey emotions and add something to a social media strategy that can’t always be emulated in plain text.
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.