How to Boost Your Click Through & Engagement Rates With Imagery
Statistics show that when people hear information, they’re likely to remember only 10% of that information 3 days later. However, if a relevant image is paired with that same information, people retained 65% of the information 3 days later. Where can you find the best images to use? Hear more from Twenty Over Ten, CMO Samantha Russell.
So let’s talk a little bit about imagery. A really popular question we get is where can I find images to use on my website, on my blog, on landing pages? We know that when you use really strong imagery, that your click-through rates and your open rates will be much higher because as human beings you respond much more strongly to images than pure text.
There’s actually some really really great resources out there that 100% completely free where you can find a plethora of images and they are constantly being updated, right? Photographers from around the country will add their new images every single day even. This giant repository of images that you can sift through and you can sort by topic or by keyword when you’re looking for images.
They are 100% royalty-free, so you can use them on your website, blog, email marketing. We always like to source where we’re getting them from, the name of the photographer of course but, here’s a link of the top 10 websites for these kinds of stock photos that we like and what you’ll find is that they are not your typical clip art style stock photos, right? They have much more of an authentic feel to them, so those are really great.
You can always take it one step further too, which is something we’ve done here at Twenty Over Ten for a long time. If you use a free tool, for instance, something like Canva. So that’s CANVA. You can use Canva to upload your image and then add text over it. So maybe you want to have the top 10 things to do in the year leading up to retirement, and it’s a checklist-style blog post, and you want to put that title on the image, Canva will allow you to do it. And again, they have a free version that I highly recommend. Super easy to use, really quick to get going, so whether it’s yourself or you have an admin or maybe an intern doing it for you it’s a great strategy.
So again, using these types of free imagery and tools can go a long way in getting people to actually click on your blog posts and engage with them. Good luck and let me know if you try it out. Thanks.
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