Have you ever heard a song on the radio for the first time and thought? Oh, my gosh that’s so awful and immediately skip by it. But then over time you hear it more and more and you start to actually like that song. This can be attributed to something that is called in psychology the mere exposure effect and it’s a psychological phenomenon that tells us that the more familiar we become with something the more often we’re exposed to it, the more likely we are to report that we like it it’s really, really incredible. But it works in a lot of scenarios. Why am I telling you all of this? Because so much of digital marketing and content marketing is about using the mirror exposure phenomenon to your benefit. So today I’m going to share with you some ideas of how to use this psychology principle to your benefit in your marketing. I’m Samantha Russell from Twenty Over Ten and FMG suite.
And so specifically what I want to give you are some ways for you to show up in people’s feeds and show them more of yourself, your personality or background what’s going on in your life so that they become more exposed to you and will be more likely to report that they like you and open to working with you.
Key tips to show up in people’s feeds
Post to social media daily
Choose a spokesperson
Share more personal information
Meet the team blog post
1. Post to social media daily
So number one post to social media daily if you are in people’s feeds more again they’re going to become more familiar with you. And because of the way the social media algorithms work content becomes out of date, incredibly fast. So you need to be posting daily not to every single platform. But pick two that you want to prioritize and post daily there.
2. Choose a spokesperson
The second thing that you need to do is choose someone from your organization to be the spokesperson or the face of the company and get them on video again, seeing that person’s face regularly in our feeds or emails that we get will help speed up that mere exposure effect.
3. Share more personal information
Now, the third thing I want you to think about doing is to share more personal information that gets someone to feel like they know you better and build rapport in your content. So, for instance, maybe on Fridays the people on your team take turns recommending books that they love and that they’re reading and why they think, they’re a great pick. Or maybe every single month you have a newsletter that you share the top 10 things going on in Phoenix this month. Or maybe you highlight five of the best rest restaurants that people can check out there’s lots of different ways to feature other organizations in your community, but it also gives insight into what you like. Maybe you talk about a dish you had at this one restaurant or a memory you have of celebrating your first anniversary at another one. Another thing you can do if you try that strategy where you’re sharing events or local restaurants or businesses is tag those businesses in your post. This works, particularly well on Facebook, which is great for building up a local presence. So if every month you have top 10 things to do in Phoenix posts, you can tag all those organizations that you feature in your blog posts when you share it on social media and they’ll be much more likely to also reshare it or comment on that post, which will really boost up the engagement and the number of people who we see it.
4. Meet the team blog post
Okay, another thing you can do is meet the team style of post series. So if you have a few different people in your office, you can profile each one of them. Ask them a series of questions about where they grew up their favorite place they’ve ever been. What do they like to do in their spare time? A funny tidbit or story. You can have personal photos in this blog. Post this is a great way to not only be able to share this on social media. But when clients come and they’re looking through your website, it will make them again start to feel like they know you and your team more when they’re reading these really personalized blog posts.
So those are just a few quick tips for you on how to use the mere exposure effect to amplify your marketing and to build support with potential prospects faster. I hope you found them helpful and if you subscribe and like this video, it will help us grow our channel and reach even more people and share a marketing tip with them every single week.