Inbound Marketing

Feature Friday: September 17, 2021

We hope everyone had a great week! Let’s head into the weekend with a Feature Friday, where we’re sharing five of our favorite reads on the most important marketing KPIs for advisors, social media metrics, website design trends and more.

1. The 13 Most Important Marketing KPIs for Financial Advisors via RedZone Marketing

How do you know that your marketing is working? You are posting regularly on social media, sending out emails and creating strong blogs, but how are they garnering the results that you would like? Here are 3 of the most important marketing key performance indicators that you should be measuring.

  1. Customer Acquisition Cost (CAC)
  2. Lifetime Value of a Customer (LTV)
  3. Return on Investment (ROI)
  4. Conversion Rate
  5. New and Returning Users
  6. Traffic Sources
  7. Engagement
  8. Follower Growth
  9. Open Rate
  10. Click Through Rate (CTR)
  11. Return on Ad Spend
  12. Marketing Qualified Leads (MQL)
  13. Sales Qualified Leads (SQL)

To find out more about each, be sure to check out this article from RedZone Marketing.

13 KPIs for marketing


2. Engagements, Impressions, and Click-Throughs, Oh My: Top Social Media Metrics Explained (And Why They Matter) via Perfectly Planned Content

Social media is a crucial part of any strong content marketing strategy. When done well, it increases engagement, contributes to thought-leadership, builds your brand and nurtures leads. Over 400 billion are on social media, so it’s a great place to connect with others, show that you are a thought-leader in the industry and grow your overall brand. If you are posting on social, how do you know that you are doing well? Be sure that you are measuring your analytics. To find out the top metrics you should be checking plus best practices, give this article a read.

ISocial media analytics

3. How To Build A Financial Website via FMG Suite

Your website is a huge part of your overall marketing strategy, so how do you insure that it’s up to par and performing as well as it could be? Follow the five tips below to get a boost in your traffic and conversions.

  1. Create a domain name
  2. Choose a compliant-friendly host with advanced CMS
  3. Know your niche
  4. Invest in video
  5. Optimize in SEO

Check out the article to find out more.

FMG Suite


4.10 Web Design Trends and Predictions for 2022 and Beyond [Infographic] via Social Media Today

Web design trends are constantly changing, so what are the predictions for the coming year?

  • Dynamic Content
  • Voice Search Optimization
  • Accessibility
  • White Space
  • Dark Mode
  • Design for the Thumb
  • Dynamic Scrolling
  • Interactive Content
  • Faster Page Load Time
  • Local SEO

The image below provides further insight. Check it out!

Social Media Today

5. How to drive the funnel through content marketing and link building via Search Engine Land

Content marketing is a great way to build your brand’s awareness and drive leads further down the sales funnel, however, many people have failed to capitalize. So, when it comes to doing this effectively, some things to keep in mind are:

  1. Understand the customer and map their journey
  2. Consider your customer lifecycle and sales funnel
  3. Identify content needs along the customer journey
  4. Develop your content topic universe
  5. Create unique, optimized content
  6. Build links for more traffic and better rankings

For more insight, check out the full article.

Search Engine Land


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About the author

Blair Kelly

Blair is a social media and marketing coordinator at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.