Inbound Marketing

Feature Friday: September 10, 2021

Fall is near, football is in full swing and we’ve got another Feature Friday. We’d say that’s a pretty solid way to close out the week! From how advisors can get more quality leads from their website to understanding Google Analytics and more, today’s read is a good one.

1. How Can Financial Advisors Get More Quality Leads From Their Website? via Advisorpedia

Do you feel as though you have created a strong website, but just aren’t getting the types of leads that you expected? This is a problem that many financial advisors have, but how can you fix this? Chief Evangelist for FMG Suite and Twenty Over Ten, Samantha Russell, offers up simple advice in the video below. By doing remember the 3 following factors on your website, you will be able to gain more quality leads.


2. Episode 69: Fixing the Broken Marketing Model and Increasing Lead Pipeline Quality via The Advisor Lab

Tune in to this episode to learn more about the broken marketing model and how financial advisors can fix it and increase lead pipeline quality. They cover:

  • Creating top-of-funnel momentum
  • Developing mid-funnel assets
  • A systematic follow-up program

Find out more in this episode.

The Advisor Lab-Getting more quality leads

3. 20 Mistakes Financial Advisors Make With Their Websites via The Podcast Factory

Your website is incredibly important, as this is how you present yourself to prospects. Even if your social media and marketing game is strong, if your website isn’t up to par, then you will not be able to drive a lot of clients. Tune into this podcast episode to discover 20 mistakes financial advisors make with their websites plus how to fix them in order to get more clients.

Mistakes advisors make with their website

4. How to Set Up Google Analytics Goals & 10 Tips to Get Ahead via Search Engine Journal

How well you understand your website traffic will determine the success of your marketing and advertising efforts. If you don’t understand what works versus what doesn’t then how will you be able to capitalize on the things that are working while tweaking the things that are not? To learn how to better determine your site goals and set up your Google Analytics, be sure to check out this article!

Google Analytics

5. How to Calculate Your SEO ROI Using Google Analytics via Moz

We just had to share another article on Google Analytics, as they are such an important part of the traffic that you drive to your website. By following these 4 things, you can better calculate your SEO ROI using your Google Analytics.

  1. Page value
  2. E-commerce settings
  3. Sales performance
  4. Engagement events

To find out more, be sure to check out the full article.

Calculating your SEO ROI with Google Analytics


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About the author

Blair Kelly

Blair is a social media and marketing coordinator at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.