Content Marketing

Feature Friday: October 9, 2020

The nights are getting chillier and you can tell by the crisp mornings that fall is definitely here. Even though the weather is cooling down, these useful articles for today’s Feature Friday will be sure to heat up your content and digital marketing strategies. From earning backlinks on your website to starting your own podcast, today’s blog is full of awesome information.

1. 3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot’s Link-Building Expert via HubSpot

Referral traffic which comes from backlinking to other sites can really benefit your overall website. When another website links to your site and highlights your company, then this is a great way to boost your brand awareness. So, if you are trying to get the most backlinks, what type of blog posts should you write?

  1. Stories that are backed by original data
  2. Thought-Leadership or Expert Interviews
  3. Posts that Serve as the “Ultimate Guides”

For more on each of these, check out the entire article.

Link-building blog post

2. What’s in an RIA’s name? Probably ‘capital’ and ‘management’ via Financial Planning

In an industry with so many small advisory firms, you probably see a lot of companies with similar names, and while it shows professionalism to include a name like that with the offerings and services, it makes it harder for your firm to stand out in searches.

In addition to potentially using the names of other companies, which can cause legal troubles, it makes it difficult to stand out amongst the other firms, so if you are looking to grow as a business, you should consider re-evaluating the name of your business. Find out more in the article.

Naming an RIA firm

3. 4 Tips On How to Write Titles That Get Opened and Clicked via

You spend time creating really strong content, so how do you ensure that it gets opened and read? Check out these four strategies from Twenty Over Ten CMO, Samantha Russell for creating titles that get more people to open and read your content.

  • Tip 1: Write your title in the form of a question that is on the minds of your current clients or your prospects
  • Tip 2: Share timely content
  • Tip 3: Use identifier keywords in your titles
  • Tip 4: Use really intriguing keywords that make people want to take action

For more information about this topic, check out the below video and starting creating stronger titles!

4. 4 High-Impact Ideas Ideas for the Last 90 Days (Distraction-Proof Advisor Idea Video #212) via Paul Kingsman

2020 has been a difficult year, but if you can stay focused and close out the last quarter of the year, then it can really help you to get ahead and strengthen your relationships.

The last quarter is crucial, so you need to figure out what you’re going to focus on and go from there. Some tips to start are:

  • Develop a strategy for specific relationship-deepening activities you will implement in the next quarter
  • Create a specific plan with steps and deadlines to make sure you get these things done.
  • Set yourself up for future success by putting your written strategy and specific tactics in your manual so you can create effective steps in the future, as well.

The video below from Paul Kingsman will go into detail about closing out the fourth quarter of 2020 strong.

Paul Kingsman video

5. Episode 262-How To Be Podcast Host That People Adore: Secrets From a Professional Host-With Aric Johnson via Top Advisor Marketing

Have you ever wanted to start your own podcast but don’t know where to begin? Maybe you already have one, but you want to boost your tactics? Whatever it may, then this is the podcast for you.

In this episode, you will learn:

  • The questions that you should ask yourself before starting a podcast
  • Four tips on how to instantly become a good podcast host
  • Strong interviewing techniques
  • The biggest mistakes that podcast hosts make
  • A new way to introduce yourself to centers of influence and prospects
  • And more!

Check out the entire podcast and learn how to start a podcast that people love to listen to!

Top Advisor Marketing


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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.