The nights are getting chillier and you can tell by the crisp mornings that fall is definitely here. Even though the weather is cooling down, these useful articles for today’s Feature Friday will be sure to heat up your content and digital marketing strategies. From earning backlinks on your website to starting your own podcast, today’s blog is full of awesome information.
Referral traffic which comes from backlinking to other sites can really benefit your overall website. When another website links to your site and highlights your company, then this is a great way to boost your brand awareness. So, if you are trying to get the most backlinks, what type of blog posts should you write?
Stories that are backed by original data
Thought-Leadership or Expert Interviews
Posts that Serve as the “Ultimate Guides”
For more on each of these, check out the entire article.
In an industry with so many small advisory firms, you probably see a lot of companies with similar names, and while it shows professionalism to include a name like that with the offerings and services, it makes it harder for your firm to stand out in searches.
In addition to potentially using the names of other companies, which can cause legal troubles, it makes it difficult to stand out amongst the other firms, so if you are looking to grow as a business, you should consider re-evaluating the name of your business. Find out more in the article.
You spend time creating really strong content, so how do you ensure that it gets opened and read? Check out these four strategies from Twenty Over Ten CMO, Samantha Russell for creating titles that get more people to open and read your content.
Tip 1: Write your title in the form of a question that is on the minds of your current clients or your prospects
Tip 2: Share timely content
Tip 3: Use identifier keywords in your titles
Tip 4: Use really intriguing keywords that make people want to take action
For more information about this topic, check out the below video and starting creating stronger titles!
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.