Content Marketing

Feature Friday: October 30, 2020

It’s the last Feature Friday of the month, and the day before Halloween, so we are excited to kick off the weekend with some spooky good articles! 🎃  We’ve got reads on creating a new marketing plan for the upcoming year, why you should integrate video marketing, social media trends for next year and much more!

1. Creating a New Kind of Marketing Plan for 2021 via

It is getting more difficult to create a marketing plan for a financial advisor. Client expectations are changing, as they expect more educational materials and transparency. So, how do marketers change their plans?

  1. Many firms are ad hoc and they don’t do that much differently.
  2. For many firms, change can be difficult, and they implement legacy budget planning
  3. For consensus budget planning, the owner group will “brainstorm” marketing ideas and build a budget and plan based on the suggestions
  4. For strategic marketing planning, a firm develops a systematic plan based on its strategic business goals and an informed understanding of its relevant target client groups.

The strategic marketing plan is the recommended one. When it comes to developing your marketing plan, follow the steps below.

  1. Start with business goals
  2. Research your audience
  3. Develop your marketing strategy
  4. Select your techniques
  5. Set goals and determine how to track them
  6. Identify effort levels and required resources for success
  7. Identify any new tools, skills or infrastructures that you might need
  8. Develop your budget

For more details on creating a marketing plan for 202, check out the entire article.

2. Social Media for FAs: Samantha Russell leads strategy session at the CNBC FA Summit via CNBC

Twenty Over Ten, CMO Samantha Russell led a conversation with at the CNBC FA Summit on how to convert more of your followers into clients. To boost this crucial part of your overall marketing plan with a strong social platform, check out the entire video from the summit!

CNBC interview

3. Is Video Marketing Worth All The Hype? via Perfectly Planned Content

Many people aren’t taking full advantage of utilizing video in their marketing plan, so how can you take it to the next level?

Hubspot found that customers want and engage with videos more than any other marketing channel and this even surpasses email newsletters and social media posts. So, videos matter and what’s even better is that they are incredibly accessible and easy and affordable to create.

Why are videos such a useful tool?

They are incredibly easy for people to digest and a simple video can make a difficult concept much easier to understand.

Some examples are videos that you can use are:

  1. Educational videos
  2. Demo videos
  3. Case studies or testimonials
  4. Animated Videos

When it comes to producing high-quality video content, some things to keep in mind are:

  1. Keep it simple
  2. Write out a loose script
  3. Make a plan
  4. Keep it consistent
  5. Don’t worry about being perfect.

The entire article will provide more insight on how to add this useful tool to your marketing strategy.

is video marketing worth the hype?

4. Be the expert on your client via The Client Driven Practice

If you understand the challenges that your niche faces, then you will be able to attract more clients. The reason that people hire advisors is that they are looking for someone who can provide them with solutions, so the more you understand their problems and offer ways to overcome them, then you will be able to attract more people.

So, become the authority on your client persona and devise a strategy on how to help your clients overcome their problems. For details on how to do this, check out the entire article.

The client driven practice

5. Experts Predict Top 10 Social Media Trends for 2021 [Infographic] via Social Media Today

2021 will bring about changes in social media, but given how the year has gone so far, it seems difficult to predict what to expect next year. However, there are some clear shifts that we see that will affect the coming year. The below infographic has ten trends you should expect to see that will boost your brand.

Social Media today

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.