Content Marketing

Feature Friday: October 23, 2020

We’re getting closer to the end of the month with our second to last Feature Friday of October. In this article, you will find tips on how and when to outsource your marketing tasks, how to be a better marketer plus ways to connect with clients as we continue to social distance. So, settle in with a coffee, enjoy the crisp, cool weather and check out this week’s article!

1. Episode 265-How To Stop Being Involved In Every Aspect of Your Business via Top Advisor Marketing

It can be difficult to step aside and not become involved in every aspect of your business, but if you are involved in every step of the way, it can be difficult to create long-term equity. In today’s podcast, you will learn how you can outsource so that you can accomplish more at your firm. Additionally, you will learn:

  • Top reasons why advisors are hesitant about taking their marketing to the next level
  • If you should invest in marketing that isn’t measurable
  • How much you should be spending on marketing
  • Why more advisors are outsourcing their work
  • Why you should start content marketing now
  • And much more!

Tune in to the podcast to find out all of the above points and so much more!

top Advisor Marketing

2. Stop Asking This (Distraction-Proof Advisor Idea Video #214) via Paul Kingsman

There are two common questions that you should actually avoid as they can backfire. If you use it in conversation on it’s on your website, then you should quit using it, and those questions are:

  • What is keeping you up at night?
  • So, what are you hearing from your advisor?

When deciding on what you should say instead, keep the below in mind.

  • Decide to use better ways to uncover clients’ financial concerns.
  • Plan your words in advance and then practice them.
  • Practice with others and then get their feedback.

For a deeper dive into what you should say instead of the above phrases, check out the full video from Paul Kingsman

Paul Kingsman video

3. Produce more marketing by breaking it up-The Becoming Referable podcast via The Client Driven Practice

If you want to be recognized as a thought-leader in the industry, then it’s crucial that you are producing quality content. However, it can be difficult to find the time to consistently produce strong content on top of everything else, but what if you could get more legs out of your content?

In this episode, Steve Wershing and Julie Littlechild discuss how to repurpose your content so that you get more out of your marketing strategy.

Check out the full podcast for tips on how to get the most of your content.

Becoming referable podcast

4. 6 Marketing Ideas for Financial Advisors Adapting to a Post-COVID World via

It is going to be a while before we can start networking in person, so there are some things that financial advisors are going to have to adapt as we continue to social distance to some degree, and these 6 marketing ideas will up your marketing game so that you can continue to reach prospects.

  1. Pick up the phone and make some calls
  2. Put a FAQ page on your website
  3. Make sure you are local
  4. Get in touch with businesses that are thriving
  5. Create a webinar, workshop or podcast on Zoom
  6. Give back to the community

The entire article dives into more detail on each point, so be sure to give it a read.

adapting to a post covid world

5. Rise in Webinar Hosting During COVID-19 via GoodFirms

It’s been nearly impossible to hold meetings and networking events in-person due to the coronavirus pandemic, which is why there has been a rise in webinars since the start of it. CMO Samantha Russell had a chance to catch up with GoodFirms to discuss webinars a little bit.

Since we were operating remote since our inception, in-person meetings were never something we’ve done, so we plan to continue our webinars and virtual meetings with clients as well. If anything, we are planning to increase the number of webinars we host.

They are a great way to connect both with clients and internally, so find out more about webinars by checking out this useful article.

Rise in webinars during covid


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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.