Inbound Marketing

Feature Friday: November 22, 2019

Can you believe that next week will be Thanksgiving? We can’t either! We hope that you have been finding time to enjoy yourselves this month, as well as, preparing for the holiday season ahead. In between all the hustle and bustle, take some time to read some of our favorite articles in this week’s Feature Friday with tips on content creation, being memorable as a firm and writing tips. Enjoy!

1. How to Create Content for Links, Engagements and Conversions [Infographic] via Social Media Today

Content is becoming more and more important when it comes to your firm’s digital marketing strategies, especially with more and more companies putting out amazing content to boost their web presence. With that being said, it’s time to boost your online presence with amazing content to boost your engagement, SEO and conversions.

Want to learn more? Check out the useful infographic below.

goal oriented content


2. Give People a Reason to Talk About You via RedZone Marketing

Don’t assume that people are excited to talk about the core deliverables of your firm, especially those things that are supposed to be there for them. When your firm does the unexpected things and the little extras, that is what really makes you memorable to your clients. Something memorable with your clients should result in leaving something behind with the people you encounter, such a thought, story or item.

For more on how to be memorable to your clients and prospects, check out the entire article.

RedZone marketing

3. Don’t Get Left Behind (Distraction-Proof Advisor Idea Video #167) via Paul Kingsman

Great advisors are more than simply money managers or even financial planners: they play the part of a coach.

  • They help their clients develop a plan to achieve their financial aspirations.
  • They don’t allow clients to get sidetracked by their emotions.
  • They give clients peace of mind by monitoring progress and assuring them along the journey.

If you want to learn more about being a great “coach” for your clients, then check out the video from Paul Kingsman.

Paul Kingsman

4. How To Write Like A Human via Perfectly Planned Content

Creating strong content is an important part of having an advisor website that draws in an audience, so how do you “write like a human” in a way that your audience can understand and relate? Keep two of these important things in mind:

  1. Writing is talking on paper
  2. Remember that your audience is real

For additional information on writing tips, check out the entire article from Zoë Meggert.

How to Write

5. It’s Content And It’s Links-Are We Making SEO Too Complicated? via Moz

To boost SEO rankings and show up in more searches, you need to create strong content with quality links on your site. A Google employee told us that content and links are two of the three most important ranking factors in its search algorithm, so how do you rank higher based on these two important aspects?

  • Make sure you build the right content
  • Start with keyword research
  • Expand keyword research and analysis
  • Earn real links and credibility
  • Put it all together and simplify your message

For more information on boosting your SEO rankings, check out the full article.

Content and Links-SEO