Marketing

Feature Friday: November 15, 2019

It’s halfway through the month and we hope you’ve been enjoying the fall weather and are getting excited for the holidays! Before you head into the weekend, however, take a few minutes to sit down and read our top articles of the week on emoji usage in your marketing strategy, reaching your goals and creating a marketing funnel.

1. How to Use Emojis and Symbols to Improve Your Marketing Strategy [Infographic] via Social Media Today

Are you looking to find new ways to boost your marketing strategy, but don’t know quite what to do to stand out? This is where you could think about integrating emojis and symbols into your content. In the below infographic, they will show:

  1. Stats about emojis in email marketing
  2. Stats about emojis in social media marketing
  3. Which emojis you should use
  4. The favorite emojis in different countries

Want more information on how to improve your marketing plan? Check out the useful infographic below.

Emojis in marketing

2. Back to the Future (Distraction-Proof Advisor Idea Video #166) via Paul Kingsman

Big goals are a great thing to have, but only if you start taking action to get there. Set yourself up for tomorrow’s success by taking a step in the right direction today.

  • Name your big-picture objective. Where do you want to get to?
  • Break your big picture down into 90- and 30-day incremental steps.
  • Choose a step to take today. Don’t wait to get started.

For more in-depth information on how to reach your goals, check out the video from Paul Kingsman.

Paul Kingsman

3. What’s a Funnel and How Do You Build One? via Perfectly Planned Content

Creating marketing funnels for your business is one of the main parts of scaling and building long-term success. Read on if you want to discover what a marketing funnel is, how you can build one for your service-based business, and how you can fix yours and increase success.

The topics that we will touch on are:

  • What is a funnel?
  • Writing out your funnel
  • Patch the holes in your funnel for increased sales and revenue

If you want to learn more about creating a funnel for your marketing strategy, then check out the entire article from Zoë Meggert.

Perfectly Planned Content

4. The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey] via Moz

Prioritizing can sometimes be the most challenging part of marketing. There are so many tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. Check out some of the insights about marketing tactics. They are:

  • Very few channels “die”
  • Don’t seem intrusive
  • Prioritize search
  • Don’t change what is working for your firm

For additional information on marketing tactics to find out which you need to modify, check out the entire article.

Moz blog

5. Helping Clients Manage Life Transitions-With Credit Intact via Practice Management Blog

Life transitions can not only take an emotional toll on your clients, but also a financial one. Check out some strategies to help your clients reduce potentially negative impacts on a credit score after experiencing a life transition. Some ways to do this are to:

  • Get organized
  • Make sure your client understands the importance of credit scores and reports
  • Pay bills on time
  • Make rational decisions about the family home

For more information on how to help your clients through a tough time as smoothly as possible, check out the entire article.

Manage Life Transitions

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