Marketing

Feature Friday: May 8, 2020

We’ve made it through another work of juggling working from home and family time, and while it can be challenging, there is a light at the end of the tunnel. As you wrap up the week and head into the weekend, make sure to check out our Feature Friday with articles on everything from creating a better customer experience to the best time to post on social media during the Coronavirus pandemic.

1.Building Better Customer Experiences-Best of Whiteboard Friday via Moz

Once your lead becomes a customer, are you still mindful of their experience? For a really great experience that helps you retain clients and boost your brand, you should go above and beyond.

The typical customer experience includes:

  1. Surveys
  2. Invoices
  3. Newsletters
  4. Sales Email

An elevated experience would include:

  1. Following them on social media
  2. Post-sale monitoring
  3. Better content

For more in-depth information on how to do this, check out the full article.

Whiteboard Friday

2. The Best Times to Post on Social Media During COVID-19 [Report] via Social Media Today

In the midst of the COVID-19 pandemic, social media usage has gone up a lot. Find out when you should post on Facebook, Instagram, Twitter and LinkedIn for the highest engagement.

Social Media Today

3. My Costly Mistake (Distraction-Proof Advisor Video #190) via Paul Kingsman

If you are making logical decisions that are safe, then sometimes they can be distractions. Make sure you follow the tips below to avoid this.

  • Commit to no more than four priorities at a time.
  • When another good idea comes along, quickly evaluate if it’s useful to you. If so, take note of it for later. If not, dismiss it.
  • Get back to your top four priorities, and see them through. When you’re finished with those, you can revisit those other useful ideas and set new priorities.

To find out more, check out the podcast from Paul Kingsman.

Paul Kingsman

4. How To Better Embrace Change As A Business Owner via Perfectly Planned Content

You come to realize that change is inevitable, so it’s more about how you handle it and how it impacts you. So, as a business owner, how do you embrace change and better yourself?

  1. Alter your mindset
  2. Walk-In prepared
  3. Make change active
  4. Discuss it often
  5. Stay calm

To learn more about how to accept change at work and use it for the better, check out the entire article.

Perfectly Planned Content

5. Why 2020 Will Be The Summer Of SEO For Financial Advisors via Flackable

As the COVID-19 pandemic continues, financial advisors now have had to alter their marketing plans, as pretty much everything changed. So, how will SEO play a role for advisors this summer? A couple of things to remember are that:

  • Relevance Leads to Revenue
  • Look for a window of opportunity with SEO

Check out the article for more details!

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