Lead Generation

Feature Friday: May 7, 2021

Happy Friday! The first week of May is coming to a close, and we have to say it was a great week! The weather is getting warmer, and we’re getting excited about summer. But before we head into the weekend to soak up some of this fresh air, we wanted to share some of our favorite articles for our Feature Friday blog that included everything from the top mistakes that advisors make on LinkedIn to digital storytelling and more. Have a great weekend!

1. The Worst Mistakes Advisors Make on LinkedIn via Advisor Perspectives

Samantha Russell, chief evangelist at FMG Suite and Twenty Over Ten caught up with Advisor Perspectives to discuss some of the worst mistakes that you can make on LinkedIn. If you spend time creating content that you can share on your social media platforms, but they still aren’t driving the type of traffic that you want, this can be incredibly frustrating. So, how do you make sure all of your hard work pays off? Here are five of the most common mistakes that advisors make with tips on how to fix them.

  1. You forget to write with your audience in mind
  2. You don’t offer any context
  3. You neglect your audience engagement
  4. You don’t use hashtags
  5. You use too many links

Find out how to fix each of these in the full article.

mistakes advisors make on linkedin

2. Samantha Russell: Don’t Become the Next Blockbuster via ThinkAdvisor

Advisors who are not stepping up their game by using social media, video and other technology, and aren’t reaching out to appeal to younger investors, especially high-net-worth millennials, are in danger of becoming the next Blockbuster.

Samantha Russell had the chance to weigh in at ThinkAdvisor in a Q&A to discuss the industry trends that advisors especially need to pay attention to in order to keep up with the ever-changing industry. Check out the entire article to hear the biggest takeaways and how you can continue to thrive in the years to come.


3. Digital Storytelling – Bring Your Stories to Life Online via Red Zone Marketing

The world is going increasingly digital, so it’s important that you are using digital storytelling to bring your stories to life online. They are versatile and can cover a wide range of topics, and while they can vary in what they are, they are usually videos. When creating a digital story, some important things to keep in mind and are:

  • Goal/ Purpose: What do you hope to accomplish by sharing this story?
  • Audience: How will you be sure you’re reaching your target audience?
  • Video Topic: What will be the focus of the story?
  • Key Takeaways: What will the key takeaways be?
  • Call-to-Action: What do you want the viewer to do once they’ve watched the video?

Ready to start telling better stories about your brand and firm? Check out the rest of the article and give your marketing a boost.

Red Zone marketing

4. Are You Ready for Mobile-First Indexing? 5 Things to Check Now via WordStream

Over the last few years, Google has made an effort to return more accurate search results for queries made on mobile devices, while also prioritizing rankings based on which websites perform the best on mobile devices. Before we find out more about mobile-first indexing, it’s important that we find out what it is first.

Mobile-first indexing means that going forward, Google will predominantly use the mobile version of your site’s content for indexing and ranking.

How do you optimize for it? These five tips can help.

  1. Make sure that Googlebot can access and render your content
  2. Ensure that your content is the same on desktop and mobile
  3. Check your structure data
  4. Follow Google’s additional recommendations
  5. Stay on top of mobile errors

Find out more about mobile-first indexing with tips for optimizing in the rest of the article.

Mobile First Indexing

5. 10 Biggest Website Mistakes Financial Advisors Make via Advisorpedia

A well-structured website is one of the strongest things that you can do in terms of your marketing and increasing your lead conversion. In the video below, Samantha Russell shares 10 of the biggest website mistakes that financial advisors make most often.

Struggling With What Content to Share on Social Media or via Email?

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.