Content Marketing

Feature Friday: May 28, 2021

And just like that, it’s the last Feature Friday of May. The month has flown by, and it was busy but productive, and we hope that you all were able to check some things off of your “to-do” list. For today’s blog, we’ve got some great articles that range from everything on spring cleaning your website to creating high-converting content and much more. Happy Friday! 🥂

1. Here’s How To Spring Clean Your Website via Perfectly Planned Content

Like many things, your website isn’t a “one and done” type of thing. It is something that requires updating, and so now is the perfect time to “spring clean” your website. How can you do this? Here are a few things to help you spruce up your site.

For a deep dive into how to do each and the importance of them, check out the entire article.

Spring clean your website

2. Setting Your Micro & Macro Strategy | Summer School Lesson 3 via Three Crowns Marketing

Your marketing strategy is a big part of your firm, as it helps you to connect with others, both clients and prospects, as you work to drive more people to your website and ultimately business. This can be broken down into macro strategies or micro strategies. So, what are those?

A macro strategy decision is a big decision about what you are doing with your marketing, while a micro strategy is a quick, flexible decision where you can look at what you are doing and make just subtle changes, where you can see what is best working for you.

So, how can you use these two decisions to form the best marketing strategy for your firm? The video below offers some great insight.

3. What the Research Proves About High-Converting Content via Advisor Perspectives

Have you made a purchase because of an article or a social media post that you saw? If so, then you have experienced the effects of high-converting content first hand. When you create high-converting content, you are fulfilling the objectives of each step and leveraging audience information in order to provide a refined, personalized experience.

For tips on how advisors can attract traffic, convert leads, close prospects and delight clients, check out the insight in this blog from Chief Evangelist for Twenty Over Ten and FMG Suite, Samantha Russell.


high converting content

4. Getting to the point where “Ideal Prospects Call Me!” via Tony Vidler

As an advisor, of course, anyone would love to get to the point where prospects are calling them for their services rather than asking. There are ways to do this, such as dominating a certain niche in the market or being positioned as the thought-leader or expert on a certain topic to building a strong brand position, so that your company stays top of mind. So, how can you do this? Check out the full article to find out!

Get prospects to call you

5. Episode 55: Building, Scaling, and Stylizing Your Content: A Deep Dive via The Advisor Lab

In today’s podcast, hear from Shawna Ohm, founder of Content 151, as Shawna brings a wealth of knowledge in terms of content and storytelling. Find out how you can create a more compelling story, why pillar content is so important, and why investor education will help you with.

The Advisor Lab


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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.