Content Marketing

Feature Friday: May 21, 2021

We’re cruising through the month of May, and it’s time for another Feature Friday. We’re saying cheers to the weekend as we close out the week, we’ve got five of our best reads on how to articulate your unique value proposition, tips on SEO, how to write compelling content and a whole lot more. Enjoy!

1. Articulating Your Value Proposition | Summer School Lesson 2 via Three Crowns Marketing

Johnny Sandquist of Three Crowns Marketing discusses the importance of your unique value proposition, as this is the unique thing that you do for your clients. Even though all advisors offer some type of financial planning, individual firms do things differently, since you have different people and different processes. So, when you are trying to identify your UVP, there are three questions that you should ask.

  1. Why is my work valuable?
  2. What is special about me personally?
  3. Out of communications, technology, services and fee models, what does your firm do differently from competitors?

To find out more about each, check out the YouTube video below.

2. How To Turn An Interview Into a Compelling Feature Blog Post via Perfectly Planned Content

If you have high-quality that brings value to your audience, then what should you do next? When you share your content, this invites your current audience, prospects, and centers of influence to engage with your ideas. And one way to do this is to speak with professionals in an interview, and even though by using your own voice, you are bringing a unique perspective to your firm that nobody else has, it’s great to bring in a third party at times. So, if you have conducted an interview, how do you turn that into a blog post? These 4 steps can help.

  1. Write a click-worthy title
  2. Introduce your guest and create a synopsis
  3. Dive into the Q&A
  4. Provide a conclusion with key takeaways

Check out the full article for additional tips on how to nail your next interview with insight into sharing it on a blog.

Perfectly Planned content

3. Episode 54: Launching the RIA: Systems, Content, and Processes via The Advisor Lab

Hear from TJ van Gerven, founder of Modern Wealth Builders, an RIA that focuses on equity compensated professionals. In this podcast, find out more about his learnings, such as his:

  • Marketing strategy
  • Processes
  • Frameworks

Give the podcast a listen to find out more!

The Advisor Lab

4. An Introduction to Accessibility and SEO [Series Part 1] via Moz

Producing content is one thing, but ensuring that they stand out online is another thing. When it comes to optimizing your content for SEO purposes, it’s important to remember that you should optimize for people and not bots. And when it comes to SEO, here are some myths that you might have heard along the way.

  1. It has a small impact
  2. It’s a short-term problem
  3. You shouldn’t worry about it until the end
  4. It costs too much
  5. It’s distracting

To find out about the truth behind these myths and much more, check out the full article.

SEO-Moz blog

5. 4 ways to write with style via Content 151

When it comes to writing and creating blogs, if a financial advisor can create valuable content, then this is a great way to show that they are a thought-leader in the industry by boosting their online presence and inbound marketing. When creating blogs and articles, it’s important that you are writing with style. So, how can you do this?

  1. Plan Ahead
  2. Use the Active Voice
  3. Be Specific
  4. Choose your Words Carefully

For insight into each tip, the full blog offers lots of information.

Content 151

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.