We’re cruising through the month of May, and it’s time for another Feature Friday. We’re saying cheers to the weekend as we close out the week, we’ve got five of our best reads on how to articulate your unique value proposition, tips on SEO, how to write compelling content and a whole lot more. Enjoy!
Johnny Sandquist of Three Crowns Marketing discusses the importance of your unique value proposition, as this is the unique thing that you do for your clients. Even though all advisors offer some type of financial planning, individual firms do things differently, since you have different people and different processes. So, when you are trying to identify your UVP, there are three questions that you should ask.
Why is my work valuable?
What is special about me personally?
Out of communications, technology, services and fee models, what does your firm do differently from competitors?
To find out more about each, check out the YouTube video below.
If you have high-quality that brings value to your audience, then what should you do next? When you share your content, this invites your current audience, prospects, and centers of influence to engage with your ideas. And one way to do this is to speak with professionals in an interview, and even though by using your own voice, you are bringing a unique perspective to your firm that nobody else has, it’s great to bring in a third party at times. So, if you have conducted an interview, how do you turn that into a blog post? These 4 steps can help.
Producing content is one thing, but ensuring that they stand out online is another thing. When it comes to optimizing your content for SEO purposes, it’s important to remember that you should optimize for people and not bots. And when it comes to SEO, here are some myths that you might have heard along the way.
It has a small impact
It’s a short-term problem
You shouldn’t worry about it until the end
It costs too much
To find out about the truth behind these myths and much more, check out the full article.
When it comes to writing and creating blogs, if a financial advisor can create valuable content, then this is a great way to show that they are a thought-leader in the industry by boosting their online presence and inbound marketing. When creating blogs and articles, it’s important that you are writing with style. So, how can you do this?
Use the Active Voice
Choose your Words Carefully
For insight into each tip, the full blog offers lots of information.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
"In a matter of minutes, I can create relevant and informative content and publish it to my social media channels. Thanks Lead Pilot!"