Feature Friday: March 8, 2019

Happy Friday! You’ve got the first week of March under your belt, and it’s time for the weekend! 😁 We wanted to send you out on a high note, so check out some of our favorite articles on social media, employee satisfaction and marketing.

1. How to Create a Social Media Content Strategy via Social Media Today

Content is a HUGE part of any social media strategy. If you don’t create content that is engaging and valuable, then you are not going to get the results that you want. To start creating this type of content, however, you need to understand what your audience wants to see.

When starting to build out a plan, you should have 3️⃣ distinct phases:

  1. Planning
  2. Publishing
  3. Measuring

It’s so important to start with a plan and build from there. If you do this accordingly and stay organized, then you will have the basis for a strong social media strategy.

2. Competition? Stay Cool (Distraction-Proof Advisor Video #130) via Paul Kingsman

Obviously, in the fast-paced environment of financial advisors, there is going to be competition when it comes to attracting clients. Fear not though! It’s expected and there are ways to stay on top of your game in this 📹 from Paul Kingsman.

  1. Be sure to plan ahead before meeting with potential clients.
  2. Know how they will respond and how you will move on based on this.
  3. Respond confidently, and if they don’t choose you, then just know that it wasn’t a good fit.

3. Why Your Success Depends on Employee Satisfaction via ThinkAdvisor

Success is measured in different ways for every financial advisor. To some people, success is all about the amount of 💰 that you make, while to others it might be that you have a strong work-life balance.

Keep in mind, though, that these are all great things to strive for, however, the success of a firm depends on the happiness of its employees. You might ask yourself, what are some of the things that make employees happy at work? They are really quite simple!

  1. Advancement
  2. Respect
  3. Trust

These things need to be followed in order to ensure the happiness of your employees, and if this happens, then you can watch your business excel! Read on to find out more.

4. The technical SEO hierarchy of needs via Search Engine Land

When a website is really excelling and its SEO potential has been reached, it has generally been optimized for market and keyword research. Your site’s technical SEO needs to form a hierarchy, and if they aren’t met at the lower level, then it is difficult to obtain them at a higher level, as well. How do you identify these SEO needs and what are they?

  1. Crawlability
  2. Indexability
  3. Acessibility and Website Performance
  4. Rankability
  5. Using links to ⬆️ rankings.

The chart below can help you to understand how it’s very hard to have one without the other, and the importance to help your business grow.

5. The three things marketers require to meet the needs of modern customers via Marketing Week

Modern customers expect to be able to purchase what they want at any time of the day, 7 days a week now! This is great for business, however, many companies do find it hard to keep up with the expectations of the customers. Gone are the days of old school marketing tactics, but rather things need to change if marketers are expected to keep up, and they are.

  1. Marketing knowledge
  2. Marketing skills
  3. Marketing mindset

For more information on how to obtain this information, check out the article below!