Inbound Marketing

Feature Friday: March 26, 2021

And just like that, it’s the last Feature Friday of the month. Kick back with a cup of joe ☕️  before you head into the weekend with our five favorite articles on everything from serving a niche market as an advisor, how you can add a vlog to your site, how words affect your marketing and so much more.

1. Updating Advisor Marketing For A New Niche Without Alienating Existing Clients via Kitces.com

When trying to drive traffic and get more clients, focusing on a niche is one of the most effective ways. If you are a generalized firm, it can be difficult to shift to more niche-focused as it can take time, but it’s worth it.

Most financial advisor websites do not effectively convert visitors into prospects who will become clients. As a result, even when advisor websites do generate some traffic which we estimate to be an average of 300 visitors per month, for a ‘typical’ advisor website and at best, most advisors are lucky to generate one prospect in any particular month who contacts them through their website. Find out how this can change by switching to a more specialized advisory firm in this article.

Kitces Nerds Eye view

2. Blogging vs. Vlogging: Which One is Better for Your Advisory Firm?via Advisorpedia

You already know that blogging is a crucial element of your advisory firm, but what about vlogging? Chief Evangelist of FMG Suite and Twenty Over Ten, Samantha Russell takes a deep dive into blogging versus vlogging and which is better for your firm, if not both. So to start, why should you blog?

  1. It drives traffic to your website
  2. It showcases you as a thought-leader in the industry
  3. You can tell more people about your firm and the services that you offer
  4. You will boost your SEO rankings and online presence

Now that you know more about why you should blog, here are 5 tips for blogging

  1. Cater to your niche
  2. Keep it consistent
  3. Convey your personality
  4. Implement a strong link-building strategy
  5. Add videos, images, infographics

And when it comes to vlogging, here are 4 things to consider.

  1. Choose a strong topic
  2. Consider your audience
  3. Ask what your personal qualities are
  4. What resources are you using?

For a deeper dive into each point, check out the full article.

Blogging vs. vlogging

3. Four Steps to Building a Culture of Development via Shauna Mace

A growth model that is driven by a founder isn’t sustainable or efficient when it comes to RIAs. So, if you are looking to grow your firm, there are a lot of opportunities if you evolve the expectation of future growth. If your whole team were to align their efforts towards growth, imagine how much better you would perform? These four steps will get you started.

  1. Communicate your growth goals
  2. Set and then communicate the clear expectations for the team
  3. Have a sales process
  4. Empower your team

Check out the full article for tips on how to better execute this and build a culture of development.

Building a culture of development

4. Your Annual Operating Plan: The Roadmap to Your Goals and Objectives via Academy Of Preferred Financial Advisors

Financial advisors are great at financial planning, however, when it comes to running a business, they can have a harder time. So, in order to have a foundation for success, it’s important that you have an annual operating plan.

Your annual operating plan-picture of a road

5. Writing Wednesday: Say What? How Words Change Your Brain via Perfectly Planned Content

Words are powerful, and they can change up how somebody’s day is going based on the tone of a co-worker’s email or a compliment from someone throughout the day. This is why language is so critical to your business since the words that you choose to put on your social media platforms, on your website, your blogs, your newsletters, etc. are a reflection of your brand and how the audience relates to your brand.

So, how can positive words impact your brain and ultimately your business? Here are some tips for expressing your brand in a good light.

  1. Use the active voice when writing empowering phrases
  2. Strike a positive tone
  3. Use positive differentiators

For more tips on how to use positive wording in your marketing and branding, check out the video below from Perfectly Planned Content!

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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