Marketing

Feature Friday: March 13,2020

Happy Friday everyone! We’ve had quite the warmup this week, and it’s got us in the mood for spring weather. We hope that everyone has adjusted to the time change and is ready to kick off the weekend with our Feature Friday with reads on everything from website transparency to content creation.

1. #ItzOnWealthTech Ep. 36: 4 Reasons Transparency Is Good Business with Seth Johnson via Ezra Group

At Twenty Over Ten, we often chat about the importance of showing your fees upfront on your website, so we love this article and podcast about the importance of being transparent. The four reasons discussed in the podcast will show good business practices and help your firm prosper.

Want to know about being transparent and how it can help your business? Give the podcast a listen!

Transparency

2. Empathy, Inmates & Pinball (Distraction-Proof Idea Video #182) via Paul Kingsman

There is a lot of stressful news lately and additionally, there is some market volatility. So, how do you make your clients feel better? Part of your job is to compassionately listen and provide them some perspective and calm.

  • The first thing you should do is listen.
  • Don’t be too quick to respond, just listen.
  • Identify how they’re feeling and then respond thoughtfully.

Check out this short video from Paul Kingsman to find out more.

Paul Kingsman

3. 6 Ways to Create Content Faster via Three Crowns Marketing

Creating content can be a lot of work, and whether it’s videos, blogs or podcasts, just getting content out there is great for driving traffic. How do you go about creating content faster?

  1. Skip the brainstorm
  2. Start with a Template
  3. Set Time Constraints
  4. Make Content Creation a Game?
  5. Play Some Music
  6. Regurgitate your Work

Want more detail about each point? Read the full article!

Three Crowns marketing

4. Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected via Moz

Negative SEO can hurt your website and your work in search, even if it doesn’t show up in your rankings. What are some of the problems that it can cause?

  1. Problem #1-Corrupt Data
  2. Problem #2-Copied Content
  3. Problem #3: Nofollowed malware links & Hacked Content

How do you fight Negative SEO?

  1. Canonical Burn Pages
  2. Embedded Style Attribution
  3. Link Lists

Read the full article to find out what negative SEO is, what it can effect and tips on how to combat it.

Moz

5. Can You Use That Image on Social Media? [Checklist] via Social Media Today

It’s pertinent that you stand out on social media, especially with the amount of content out there these days. What are the rules around image copyright online and how can you ensure, to the best if your capacity, that you’re playing by the rules when using visuals?

Check out the checklist image below to make sure you are using the correct images.

Scial Media Today

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