Marketing

Feature Friday: March 1, 2019

Happy March! Wow, 2019 is going by fast! Don’t let your goals for your firm slip away from you. To help you out, we’ve rounded up some of our favorite recent articles on content creation, leadership, and SEO! Check them out:

1. How to Create a Social Media Content Strategy via Social Media Today

Content is the heart of any social media strategy – neglecting to create valuable and engaging social media content will leave you extremely frustrated with your results. And while creating a social media content strategy isn’t rocket science, many brands miss the mark and fail to deliver on what users are seeking from companies when engaging on social channels. Here’s what this article from Social Media Today will help you with:

  1. Planning
  2. Publishing
  3. Measuring

2. The Intersection of Leadership, Character, and Ethos with Dr Sean Hannah via Top Advisor Marketing

Ethos is defined as the core values, beliefs and ideal that a leader will hold and manifest out to positively influence others and organizations. Do you recognize the ethos in yourself as a business leader? Or are you trying to cultivate your own sense of ethos? If you’ve got questions about your leadership skills, ethos, or how to build the characteristics of a leader, this podcast is for you!

3. Advisors: Let’s Talk Employee Experience via SEIC Blogs

It’s rare that a conversation about client experience doesn’t mention the importance of the employee experience. And that shouldn’t be surprising – a happy, engaged employee delivers a better experience to your clients than one who is unhappy. Learn more about fostering a better employee experience from Linh Nguyen SHRM-CP, HRPM, a senior HR officer at SEI!

4. The Technical SEO Hierarchy of Needs via Search Engine Land

This article from Search Engine Land helps you use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in common: their technical SEO needs are met. Learn more here!

5. Ensemble or Solo Practice? How it Affects Technology Solutions via Think Advisor

Much thought and effort goes into the overall operational structure of a good advisory firm, especially deciding between a solo or ensemble advisor practice. When you think about these terms, how does it influence the approach to managing your technology solutions? The answer for a number of firms really depends on the specific technology solution involved, regardless of the operational structure of the firm. Find out more with this article!

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