Marketing

Feature Friday: June 7, 2019

It’s the first Friday in June, and we hope that you are kicking off the month with some fun in the sun as the days get longer! However, make sure that you are still getting in some time to read some articles on SEO, the proper “Out of Office” messages and content marketing!

1. How to Make Money with SEO in 2019-Whiteboard Friday via Moz

To make money for your business using SEO practices, you need to think strategically and try to figure out what it is that your followers want. It’s a game of trial and error, but when done right, it can really impact your business positively. Check out the 3 steps below with best practices on how to do this, and for the video and article, check out the full article!

  1. Step 1: Find or create a business website that fits important criteria. 
  2. Step 2: Design a unique values proposition or strategy that really resonates with search intent and produce search optimized content that people will want to link to. 
  3. Find out what customers do before they search for high-competition keywords around your topics.

Moz SEO article

2. Crafting Your Out of Office Message? OOOh, Be Careful. via Wendy J. Cook Communications

Summer is in full swing, and with that being said, more and more people are going to be out of the office and putting up your “Out of Office” messages. It’s great to unplug every now and then, especially, since, with the use of cell phones, it’s so much harder to truly be “out of office.”

When done well, your OOO message can contribute to your business development by appealing to clients, prospects and the media. It’s important that you don’t do them too quickly, as you want to be professional even when on vacation. A few things to keep in mind are:

  1. Typos
  2. Tone
  3. Messaging
  4. Preparation

Be sure that you keep these things in mind and for additional information, check out the full article!

Wendy J. Cook out of office

3. #FASuccess Ep 126: Climbing The Path Of Personal Development To Partnership At A Large RIA, with Martine Lellis via Nerd’s Eye View: Kitces.com

Have you dreamed of climbing the corporate ladder at your business? It’s a lofty goal, but very achievable and one that many advisors starting out dream of! If you want to make partner, then set your sights high and check out these tips from Martine Lellis, chief operating officer at Sullivan, Bruyette, Speros & Blayney.

In this podcast, you will find out what it’s like to serve affluent clients in the financial industry, as well as, how she rose to success and what her tips are!

Check out the full podcast and interview for additional information!

Kitces.com Financial Podcast

4. The 2019 State of Content Marketing [Infographic] via Social Media Today

A marketing budget is something that many financial advisors wrestle with, as they are trying to see what will get them the highest ROI. As an advisor, where will you get the best “bang for your buck,” and how does your content strategy stack up against competitors. Check out the most important things you should consider and see how they fit into the infographic.

  1. Marketing Budgets
  2. Wider Business Goals
  3. Social Media
  4. Top Focus Areas
  5. Influencers
  6. Voice Search
  7. How to Measure Results

For a breakdown of these topics, check out the helpful infographic below!

Social Media Today

5. Episode 196: Breaking Money Silence® with Kathleen Burns Kingsbury via Top Advisor Marketing

In today’s podcast, Matt Halloran welcomes Kathleen Burns Kingsbury, wealth psychology expert, founder of KBK Wealth Connection, host of the Breaking Money Silence® podcast, and an internationally published author and speaker.

On today’s episode, they are going to discuss how you can revolutionize your conversations about money, explore the “taboo” discussion about money talk, and what you as an advisor can be doing to help yourself and your clients talk about their dollars.

Check out the full podcast below!

Top Advisor Marketing

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