Content Marketing

Feature Friday: June 4, 2021

It’s the first Feature Friday of June! Summer is right around the corner, and we hope that everyone has had a great week. We’ve read up on a few things this week and wanted to share some of our favorite reads, and that includes everything from how to set up your Google My Business page to how you can ask for a review and more. We hope you enjoy it!

1. How to Set Up Google My Business | Summer School Lesson 4 via Three Crowns Marketing

To kick things off, what is Google My Business? Simply put, it is a way for you to claim your company and create a profile for yourself on Google Maps and Google Search. It’s a crucial part of your local search strategy, so why should you have it?

  1. It improves your search visibility
  2. It’s a good way for people to see where you are located
  3. It helps with Google Reviews
  4. It boosts your algorithm

Now that you know why you should have it and how it can help your business, check out the video below for more details on how to set it up!

2. How Financial Advisors Can Ask for Reviews via Advisorpedia

With the updated SEC Ad Rule, advisors have been able to implement new tactics into their marketing strategy and that includes using reviews or testimonials in their marketing material. Did you know that 72% of customers will write a review when asked to do so? These 7 tactics will help you ask for reviews and start gaining more material for your marketing.

  1. Make it easy on who you are asking
  2. Ask for reviews in email
  3. You can ask by phone, Zoom or text
  4. Ask for reviews in person
  5. Utilize social media to ask for reviews
  6. Ask for reviews on your website
  7. Utilize a download form

For details into each tip, check out the entire article from Chief Evangelist for Twenty Over Ten and FMG Suite, Samantha Russell.


3. What English Class Got Wrong—3 Traditional Writing Rules Your Content Should Probably Break via Perfectly Planned Content

Words are powerful and writing is incredibly impactful to your business, and while we’ve been taught to follow the rules for much of our lives, breaking these 3 rules will actually help your content.

  • Rule #1: Never Start a Sentence with a Conjunction
  • Rule #2: Avoid Sentence Fragments
  • Rule #3: Don’t End a Sentence with a Preposition

The video below offers insight into each. Check it out and give your writing a boost!

4. Learning From the Lessons of Failure via Financial Planning Association

Every time you try something and fail, this can be a great way to learn something. When you learn from your mistakes, you will more than likely be more effective in the future, so it can definitely be a good thing. So, what are some lessons that you can learn from failure?

Lesson 1: You are Learning from Experience

Lesson 2: You are Learning more Information

Lesson 3: You Learn Resilience

Lesson 4: You Learn to Succeed

To find out more about each point, check out the entire article.

Financial Planning Assocation

5. The Best Way to Post Video on LinkedIn to Get Views via Idea Decanter

It’s hard to believe that LinkedIn has 722 million members. Those numbers are incredibly high, and they show exactly why this platform should be included in your marketing efforts, and video is a great way to do this. In fact, according to HootSuite, users are 20x more likely to reshare a video post. So, how do you share videos on LinkedIn? The steps below easily break it down.

  • Step 1: Start a new post
  • Step 2: Look for the “Select video to share” and click on it.
  • Step 3: Once you’ve selected your video, hit the “Done” button and you’re almost ready to publish.
  • Step 4: Make sure you add hashtags
  • Step 5: Include a link once your video is live
  • Step 6: Make sure you use @ mentions

Check out the full article for more insight.

Idea Decanter


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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.