Inbound Marketing

Feature Friday: July 31, 2020

We certainly do not want any of our trusted advisors missing out on important news and knowledge from around the industry, which is why once a week, we round up the best pieces of thought and give them to you. This week, all four articles focus on what your advisory business may be missing. With new technologies and techniques being rolled out daily, you are sure to miss a couple of things. Don’t worry, we’re here to catch you up. Read on to see what could be missing from your firm’s marketing strategy.

1. Client Feedback is More Important Than Ever, But Different via The Client Driven Practice

The voice of the client is more important to your business now than ever before. With the power of social media and the internet allowing people to connect, the process of client feedback is completely different than it used to be. If you think you may have missed this epic change, read this full article about the new process and importance of fueling your clients’ self-confidence during turbulent times.

2. The Hidden Power of Google My Business via Advisor Perspectives

Did you miss it? Google is so much more than just a search engine for you to ask questions. Google has features that can be extremely useful for your advisory business. Case in point: Google My Business. Having an optimized Google My Business listing increases your chance of showing up as a first result when people search for advisors in their area. Do not miss out on getting a leg up over your competitors through Google My Business. Those interested should consider:

  1. Claiming and updating your listing
  2. Adding media
  3. Getting Google Reviews

3. Six Key Reasons Financial Advisors Should Be Using a Content Management System (CMS) via Twenty Over Ten

Are you working on choosing a website provider? Your CMS, or content management system, is a platform that allows you to create and manage your website’s digital content. You absolutely should do a ton of research before choosing your content management system, because they all have unique characteristics that may work in different ways for your business. However, regardless of what you choose, a content management system will be beneficial for six main reasons:

  1. No Coding Or Web Experience Necessary
  2. Search Engine Friendly
  3. Security
  4. Cost-Efficient
  5. Easily Accessible
  6. Instant Maintenance

Read the full article for the detailed descriptions of these pro’s!

4. Cost-Effective Seminar Marketing By Leveraging Facebook Digital Ads To Fill Local Events via Kitces

Before you leave us to rush into your workday, consider tuning into this podcast, or letting it play while you drive to work. This features a Philadelphia agency who completely re-vamped their marketing strategy, in a shockingly successful way. They went from third-party mailing lists (an expensive marketing technique) to developing their own Facebook-only strategy of seeking out, targeting and engaging prospective clients through hosting seminars.


About the author

Laurel Hecht

Laurel is a digital marketing assistant at Twenty Over Ten who loves any chance to communicate and connect with people through her writing. She creates many of the social media posts you see on Twenty Over Ten’s platforms (yup, there’s a person behind those tweets!). When she’s not on the clock, she loves rock climbing, experimenting with funky concoctions in the kitchen and spending time with her handsome fiancé. She truly hopes you enjoy her writing!