Content Marketing

Feature Friday: July 23, 2021

How do we have just over a week of July left?! We hope everyone has had a great week and has been staying busy and ready to kick off the weekend. We’ve got a good one for you with five of our favorite articles on everything from using Google Analytics to write better content, how to create a website to help prospects self-qualify, optimizing your LinkedIn profile and more.

1. How To Use Google Analytics To Write Content Your Audience Can’t Get Enough Of via Perfectly Planned Content

Creating and maintaining a strong blog section is key to your overall strategy. So, how do you create a well-crafted strategy that engages your audience and further drives your brand?

Enter: Google Analytics

To do this, you need to:

  1. Set content goals
  2. Spend time on your most valuable metrics
  3. Evaluate your top-performing posts
  4. Let data help inform your future content strategy

Read on to get details for each!

Perfectly Planned Content

2. How To Create A Website So Visitors Can Self Qualify As Leads via Advisorpedia

Good marketing shows that you are not a good fit for everyone but the right people who find your website will know whether or not they are the right person to work with your business. If someone can self-qualify just by landing on your website, this saves both you and your prospect time and effort. In the video below, Chief Evangelist of FMG Suite and Twenty Over Ten, Samantha Russell weighs in.

 

3. Marketing for Winners: 7 Powerful Ways to Generate Leads & Inquiries Online [Infographic] via Social Media Today

Whether you are just getting started with a marketing plan for your firm or tweaking the one you have already, here are 7 ways to boost lead generation.

  • Landing pages
  • Webinar
  • Explainer videos
  • Email nurture campaigns
  • Social media competitions
  • Long-tail search queries
  • How-to guides

The image below provides additional information to skyrocket your business. 
Social Media Today

 

4. How to Optimize Your LinkedIn Business Page via Later

LinkedIn is a great way to connect with your audience and engage with like-minded individuals and businesses. How can you optimize your LinkedIn profile to create a stronger online presence? Here are 9 ways:

  1. Use high-quality profile and cover photos
  2. Include relevant keywords to boost your SEO
  3. Share interesting and valuable content
  4. Use features to encourage engagement
  5. Cross-promote your online channels
  6. Join groups to connect and show you are a thought-leader
  7. Expand your network
  8. Use sponsored content to target certain demographics
  9. Share visuals

For insight into each point, be sure to check out the full article.

later.com

5. 6 Types Of Niches For Financial Advisors To Differentiate Themselves via Kitces

As a financial advisor, how do you differentiate yourself and stand out from the competition? How do you show that somebody should work with your firm over others? It’s all about serving a specific niche rather than broad generalization.

In this blog from Stephen Wershing, he specifies 6 types of niches for financial advisors to differentiate themselves from weakest to stronger in terms of prospecting clients.

They are:

  1. Affinity Niches
  2. Values Niches
  3. Education Niche
  4. Experience Niche
  5. Psychosocial Niche
  6. Technical Niche

To dive into each niche plus explore differentiation niches, check out the entire article.

Kitces

Struggling With What Content to Share on Social Media or via Email?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).

Get All The Details Here

About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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