How do we have just over a week of July left?! We hope everyone has had a great week and has been staying busy and ready to kick off the weekend. We’ve got a good one for you with five of our favorite articles on everything from using Google Analytics to write better content, how to create a website to help prospects self-qualify, optimizing your LinkedIn profile and more.
Good marketing shows that you are not a good fit for everyone but the right people who find your website will know whether or not they are the right person to work with your business. If someone can self-qualify just by landing on your website, this saves both you and your prospect time and effort. In the video below, Chief Evangelist of FMG Suite and Twenty Over Ten, Samantha Russell weighs in.
As a financial advisor, how do you differentiate yourself and stand out from the competition? How do you show that somebody should work with your firm over others? It’s all about serving a specific niche rather than broad generalization.
In this blog from Stephen Wershing, he specifies 6 types of niches for financial advisors to differentiate themselves from weakest to stronger in terms of prospecting clients.
To dive into each niche plus explore differentiation niches, check out the entire article.
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Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
"In a matter of minutes, I can create relevant and informative content and publish it to my social media channels. Thanks Lead Pilot!"