Inbound Marketing

Feature Friday: July 16, 2021

We’re halfway through July and the month is heating up! 🔥 From how to include multimedia into your comms strategy, how to engage your clients, adding video into your marketing strategy and more, we’ve got it all. Give it a read and enjoy your weekend.

1. 3 Reasons Multimedia Should Be Part of Your Comms Strategy via Cision

Strong visual content creates more of an impression than simply including text, which includes social media posts, blog content and press releases. So, why is video important for any comms strategy?

  1. You can remember video and images more than just text
  2. It brings in views and “likes”
  3. Journalists say its a “must-have”

To find out more about each tip, check out the entire article.

Comms Strategy

2. Instagram And Financial Advisors: What You Need To Know via FMG Suite

Instagram is a huge social media platform with nearly 1 billion monthly active users on Instagram. But what does this mean for financial advisors? Should they use this platform? Hear from FMG Suite marketing experts Kirk Faulkner and Charlotte Spangler as they discuss whether financial advisors should use Instagram to promote their business and how they can best do this.

FMG suite

3. Do Lead Generation Services for Financial Advisors Work? via Advisorpedia

How do financial advisors generate more leads? There are some factors that influence organic leads and those are:

  1. Your firm’s website.
  2. Application of SEO principles.
  3. Social media.
  4. Content creation (blogs, videos, infographics, studies, etc.)

So, if you are looking into getting lead generation services, there are some questions that you should ask:

  1. How much will a lead gen service cost?
  2. How does the company acquire and qualify leads?
  3. How competitive is the service?
  4. What is the payment structure?

To find out 7 popular lead generation services, check out the entire article.


4. Engaging your clients in innovation via The Client Driven Practice

Innovation is crucial to the success of your business, and how do you create an effortless client experience while engaging your clients in the process? In this podcast, find out how to design a process for innovation plus examples. 

The Client Driven Practice

5. The ROI of a Weekly Video Ad Strategy [Infographic] via Social Media Today

Including video in your marketing strategy is a great way to:

  • Drive brand awareness and loyalty
  • Boost sales
  • Foster greater audience connection and more

How can including this into your strategy boost results? Check out the infographic below to find out.

Video marketing ROI


Struggling With What Content to Share on Social Media or via Email?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.