We’re halfway through July and the month is heating up! 🔥 From how to include multimedia into your comms strategy, how to engage your clients, adding video into your marketing strategy and more, we’ve got it all. Give it a read and enjoy your weekend.
1. 3 Reasons Multimedia Should Be Part of Your Comms Strategy via Cision
Strong visual content creates more of an impression than simply including text, which includes social media posts, blog content and press releases. So, why is video important for any comms strategy?
- You can remember video and images more than just text
- It brings in views and “likes”
- Journalists say its a “must-have”
To find out more about each tip, check out the entire article.
Instagram is a huge social media platform with nearly 1 billion monthly active users on Instagram. But what does this mean for financial advisors? Should they use this platform? Hear from FMG Suite marketing experts Kirk Faulkner and Charlotte Spangler as they discuss whether financial advisors should use Instagram to promote their business and how they can best do this.
How do financial advisors generate more leads? There are some factors that influence organic leads and those are:
- Your firm’s website.
- Application of SEO principles.
- Social media.
- Content creation (blogs, videos, infographics, studies, etc.)
So, if you are looking into getting lead generation services, there are some questions that you should ask:
- How much will a lead gen service cost?
- How does the company acquire and qualify leads?
- How competitive is the service?
- What is the payment structure?
To find out 7 popular lead generation services, check out the entire article.
Innovation is crucial to the success of your business, and how do you create an effortless client experience while engaging your clients in the process? In this podcast, find out how to design a process for innovation plus examples.
Including video in your marketing strategy is a great way to:
- Drive brand awareness and loyalty
- Boost sales
- Foster greater audience connection and more
How can including this into your strategy boost results? Check out the infographic below to find out.
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.