Content Marketing

Feature Friday: January 8, 2021

We hope that everyone had a great week and is excited to kick off 2021 with our first Feature Friday of the year. In 2021, advisors are looking to embrace social media tactics even more in order to connect with their audience, create a stronger marketing strategy and work to become an expert in content creation.  Looking to do this in the coming year? Then read on for tips with our five favorite articles from the week.

1. 3 Tactics for Advisors to Increase Their Social Media Reach via YCharts

According to a survey, only 43% of advisors say they use or plan to use social media channels in their marketing efforts. If you are one of those advisors, then you are going to be ahead of the game when it comes to marketing your business. When it comes to engaging with clients on social media, follow these 3 tactics.

  1. Provide your audience with real-time analysis
  2. Provide regular updates
  3. Share news pertaining to your firm

Read on for more tips on how to do this and give your marketing strategy a boost this year.

Social media tactics for advisors

2. Episode 278- How To Use Multiple Forms of Media To Become a Subject Matter Authority-With Jason Pereira via Top Advisor Marketing

Having a prospect discover you through your content creation makes you more credible as an advisor.

Jason Pereira, a portfolio manager, entrepreneur, lecturer, FinTech expert, writer, podcaster, and award-winning financial planner joins today to discuss his productivity and how he has used several forms of media to become known as Canada’s most recognizable name in FinTech.

Tune in to learn:

  • How getting a single article published can lead to more opportunities to be known as a thought-leader
  • Support the ideas, philosophies, and products that you believe in online
  • How to get endless pieces of content out of one video
  • Marketing tasks that you should outsource
  • And so much more!

Give the podcast a listen here!

Top Advisor marketing

3. The Marketing Calendar for 2021 [Infographic] via Social Media Today

Even though we had to throw out many of our plans in 2020, it’s still important that we are planning for the coming year. While things may change a bit or shift around, for the most part, it’s still crucial that we are planning to put out content that is both timely and relevant. The below marketing calendar is a great start, so let this infographic be a good starting point for you and your team. 

2021 Digital Marketing Calendar

4. 7 Lessons from 2020 that Could Influence Advisor Businesses in 2021 via SEI

When we reflect on 2020, we come to find that this year has been incredibly influential in our businesses. As far as 2021 goes, advisory firms will need to focus on professional management and stronger marketing and business plans. People that still won’t be able to meet in public will be perusing social media profiles, showing the importance of using that at your company. Personalized firms that focus on particular niches are set to thrive, as we continue to steer away from a “one size fits all” model.

Hear from 7 professionals as they discuss what stood out to them in 2020 and what they will focus on in the coming year!


5. Trends 2021: Selective innovation and getting personal via Marketing Week

As we navigate the year ahead, there are some things to keep in mind in 2021. To start, selective innovation is important, especially as professionals had to shift their marketing tactics throughout the COVID-19 pandemic. Brands have pivoted towards more meaningful innovation that was more relatable to their audience.

Being personal in your marketing efforts is going to be crucial, as well. Advanced technology makes it simpler to personalize almost every aspect of the customer journey. Continue reading to find out details about each.

2021 image for Marketing Week


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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.