Inbound Marketing

Feature Friday: January 22, 2021

We’re three weeks into 2021, and we hope that it’s been going well for you so far. While it’s early, it’s hard to believe that January is already halfway over, so now is the time to start capitalizing on your marketing tactics for the year. Before you close out the week, be sure to check out these top reads for our Feature Friday, which include what to expect with the new SEC Ad Rule, how to reach your marketing goals faster, how to create an authentic brand for your firm and so much more.

1. A Running List of Practical Pointers Under the New Marketing Rule via AdviserCounsel

The new SEC marketing rule is giving investment advisers an opportunity to test out new marketing tactics. These are going to mean big changes are coming with greater chances to create stronger marketing tactics. The following article provides a list of useful pointers, tips and what we can expect.


2. How to Set (and Reach) Marketing Goals Faster via Three Crowns Marketing

It still early into 2021, which means many of you are probably still trying to figure out your marketing goals for the year. However, many times, setting a goal is the problem. So, while you should set them, once you have done that, stop thinking about them and then focus on your day-to-day tasks, as these are what will ultimately support reaching your goals.

For more insight on how to do this, check out the full video on how to set and reach your marketing goals this year.

3. Find Your Voice: Creating An Authentic Brand Personality via FMG Suite

In order to discover your brand, it’s important that you know who you are and how to effectively communicate. Your brand voice is incredibly important as it’s the unique voice that encompasses your firm’s mission, values and vision.

To find out more about how to do this, check out the webinar replay blog. We discuss:

  • What is a brand voice and why is it important?
  • How do I find my brand voice?
  • How do I use my brand voice?

4. Five Principles for Financial Advisors to Get New Clients in 2021 From Digital Marketing via

It’s more important than ever to have a strong online presence, so in today’s video, Chief Evangelist for Twenty Over Ten and FMG Suite, Samantha Russell, shares five principles to gain new clients in 2021 from your digital marketing.

  1. Give, Give, Give, Ask: Share your knowledge and expertise for free to encourage reciprocity
  2. Consistency is Key
  3. The Mere Exposure Effect: People are more likely to develop a preference for a familiar brand
  4. Personalization + Customization= Conversions
  5. Sell More Than Just a Service- Sell a Relationship and Experience

Find out more about each tip in the video below.


5. How to maximize lead generation via Facebook posts and ads via iMPACT

Embracing social media in 2021 is going to be a big part of your marketing success and lead generation. Facebook for Business shares tips that cover four different areas to focus on. These will help you to better results. The areas this article will cover are:

  • Lead capture
  • Lead magnets
  • Landing pages
  • Lead scoring

Continue reading to find out more!

Maximize facebook posts and ads


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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.