Feature Friday: January 18, 2019

We know the beginning of the year is always super busy and hectic, which means keeping up with the latest digital marketing news might be the least of your worries. But staying up to date with tips and trends at the beginning of the year will set you up for your best digital marketing year yet! To make things easier for you, we put together five of our favorite recent articles.

1. How to Kick Off 2019 With the Best Marketing Tools via Cision

Like we already said, the beginning of the year can get busy. Marketing tools can take away some of the stress you have in your digital marketing efforts. There are a lot of tools to choose from,  but selecting the appropriate tech tools doesn’t have to be a daunting experience. In this article, Cision goes through how to pick the best marketing tools to help you crush your digital marketing strategy in 2019.

2. A 23 Step Social Media Marketing Checklist for 2019 [Infographic] via Social Media Today 

Are you just getting started with a social media plan for your business? Need a checklist to help you implement your social media marketing strategy? Last year, the team from SEMrush published a helpful checklist for effective social media management, and they’ve updated the listing for 2019, adding in relevant, up-to-date information to help keep you on the right track. The listing breaks the essential tasks down into daily, weekly, monthly and quarterly notes – check out the full infographic in this article for more detail!

3. 7 Things You Might Not Know About Google My Business Categories via Search Engine Land 

Google My Business categories are often an overlooked tactic by many people that work in the Local Search space, such as financial advisors. According to Moz’s Local Search Ranking Factors Survey, proper Google My Business category associations are the #3 search ranking factor for local packs. It has been one of the top ranking factors for quite a while, so check out this article to learn more. If you haven’t started your Google My Business listing, we also just published a guide to perfecting your profile here.

4. Do You Have the Right Marketing Mindset Going into 2019? via SEIC

This blog revisits a previous SEIC blog to get you into the right marketing mindset. We’re sure that many of you are hard at work executing your plans for 2019, but we would venture to say that a few of you haven’t quite completed your plan yet. If you’re looking for some ideas on planning (not tactics) and/or want to try an exercise to see if your growth target is achievable, it’s worth taking a look at this post.

5. What an Ironman Can Teach Us About Financial Planning via Practice Management Blog 

As a CFP® professional and author on personal finance, the author of this article explains how they connected their Ironman competition to their clients’ goals and concerns. After overcoming a challenge and goal he set for himself, he realized how he connect his own personal resolutions with those of his clients. Bryan M. Kuderna joins the FPA to share his lessons from goal setting.