It’s the first Feature Friday of February, and we hope your month got off to a great start. Before you head into the weekend, be sure to check out some of our favorite videos and articles on everything from growing your business with an advisor website, what the new SEC Ad rule means for advisors, the perks of consistent blogging and a lot more.
In today’s podcast from Michael Kitces, he speaks with Carl Richards to discuss the ways to create awareness and become relevant to a specific audience over time plus they dive into why some advisors have unrealistic expectations from their website. The video below is full of useful information, so be sure to check it out!
The long-awaited SEC Ad rule is allowing advisors to use client testimonials, which is going to pave the way for new marketing opportunities for financial advisors.
Most advisors are really going to love and take advantage of is the fact that you can actually request a testimonial from a client, get a favorable review and then advertise that review to generate business.
-Max L. Schatzow, attorney with Stark & Stark
To find out more about what this means for financial advisors, give the article a read.
Is authenticity quickly becoming a buzzword? While it’s essential to a complete marketing strategy, it’s only the first step. It needs to be paired with empathy and have a true understanding of who the content is being made for and how the content can address their problems. For more insight into this, check out the video below.
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.