Content Marketing

Feature Friday: February 5, 2021

It’s the first Feature Friday of February, and we hope your month got off to a great start. Before you head into the weekend, be sure to check out some of our favorite videos and articles on everything from growing your business with an advisor website, what the new SEC Ad rule means for advisors, the perks of consistent blogging and a lot more.

1. Kitces & Carl Ep 52: Are Advisor Websites Asked To Do Too Much To Grow Business? via Nerd’s Eye View at Kitces.com

In today’s podcast from Michael Kitces, he speaks with Carl Richards to discuss the ways to create awareness and become relevant to a specific audience over time plus they dive into why some advisors have unrealistic expectations from their website. The video below is full of useful information, so be sure to check it out!

2. How Advisors Can Use Client Testimonials Under New SEC Rule via ThinkAdvisor

The long-awaited SEC Ad rule is allowing advisors to use client testimonials, which is going to pave the way for new marketing opportunities for financial advisors.

Most advisors are really going to love and take advantage of is the fact that you can actually request a testimonial from a client, get a favorable review and then advertise that review to generate business.

-Max L. Schatzow, attorney with Stark & Stark

To find out more about what this means for financial advisors, give the article a read.

SEC compliance

3. Why Blogging Consistently Is So Important For Results via Perfectly Planned Content

When it comes to a strong marketing plan, consistency is key. In fact, HubSpot research found that businesses prioritizing blogging saw 13x more ROI than those that didn’t blog, just reiterating the importance of consistently blogging for your firm.

At the moment, there are over 600 million active blogs and to make yours stand out you need:

  1. Quality
  2. Strategy
  3. Consistency

So, the main reasons that consistent blogging is so important are:

  • It establishes brand trust
  • It helps you to coordinate better with your other marketing efforts
  • Blogging improves your SEO

For a deep dive on blogging, check out the entire article.

Why blogging consistently is so important

4. Is It Time to Stop Focusing on Authenticity in Marketing? via Three Crowns Marketing

Is authenticity quickly becoming a buzzword? While it’s essential to a complete marketing strategy, it’s only the first step. It needs to be paired with empathy and have a true understanding of who the content is being made for and how the content can address their problems. For more insight into this, check out the video below.

5. How To Make Your Podcast Look Good on Your Advisor Website via Advisorpedia

Podcasts are a great way to tap into your audience and grow your prospects and clients. According to Infinite Dial’s 2020 data, the number of people that listen to audio streaming has steadily increased in recent years, reaching a total of 192 million people.

These four podcast examples are here to help you draw some inspiration for creating strong advisor podcasts for yourself.

How to make your advisor website look good

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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