Just like that, it’s the last Feature Friday of February! The week was incredibly busy for us and we hope that you had a great week. In order to make your workload a little easier, we’ve rounded up five of our favorite articles of the week on boosting lead generation by creating consistent content, which type of ads to use at your firm, setting yourself apart as a financial advisor and much more.
Creating consistent content is crucial for driving more traffic to your website. It’s important that the content caters to your audience and answers the types of questions that they want to be answered. But as a busy financial advisor, it can get difficult to find the time to do this. One way to make it easier is to use a blog template, and this easy 3-step template can help get you started.
Step 1: Write the Introduction
Step 2: Write the body of the article or the blog
Step 3: Wrap it up with a conclusion
The full article discusses the details for each step. Check it out!
At work, people want to discuss the things that they are good at, as this is what they think people want to hear, but in reality, that’s not what many people want to talk about. So, how do you get people talking and to remember you?
It’s important that you discuss things that are memorable. What sets you apart? So, as a financial advisor, how can you set yourself apart from the competition and get people talking? The full article weighs in.
In this podcast, Jason Lahita, founding partner of StreetCred Communications discusses the role that public relations can play in the overall marketing strategy of financial advisors, how they can utilize the updated SEC Ad rule and much more. This podcast is one that you don’t want to miss, so be sure to give it a listen!
When it comes to paid media, Google and Facebook are the biggest options out there. And while ads are a great way to boost your firm and its visibility, how do you know which is right for your business? According to some experts in the field, a blended approach is the best route to take, as this allows you to utilize both platforms. To find out more about each platform and how to use them at your firm, check out the entire article where it is broken down for you.
When you say you are a financial advisor, what can you say that sets you apart from the others out there? As an advisor, it’s important that you are developing a brand framework that will become the basis for your branding messages moving forward. But before you get started, lead with the challenge that your niche is facing. This is an effective way to address their pain points and get started from there. For details on how to best do this, check out the entire article!
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.