Content Marketing

Feature Friday: February 19, 2021

Happy Friday! We hope that everyone has had a great week. We’ve been trying to outrun some of this cold weather, and what better way to do this than by settling in with a hot cup of coffee and closing out the week with a Feature Friday. For this week’s blog, we’ve included a roundup of articles on how to improve your firm’s SEO, how to engage your firm for success, how to build strong client relationships, how to boost your presence on LinkedIn and more!

1. 4 Simple Tweaks You Can Make Today to Improve Your Advisory Firm’s SEO via Three Crowns Marketing

As a financial advisor, SEO is an important aspect of your website, but it can get fairly technical at times. However, it doesn’t have to be that hard when it comes to improving your firm’s SEO, and here are two steps you can take right now to improve your rankings.

  1. Register with Google My Business

  2. Make sure you have the Name, Address, Phone Number on every page of your site

Simple enough, right?

Once you have done that, there are two more steps that you can take to start improving your SEO.

  • Take ownership of your firm’s page on online directories
  • Make sure the NAP information on all directories exactly matches the NAP Info on your site

The full article discusses the details of each. Check it out!

Three Crowns Marketing

2. Five Tips to Re-Engage Your Business for Success via Shauna Mace

The busier you are, the harder it can be to be productive and COVID-19 hasn’t helped with this either. These five steps can help advisors and their teams to regain clarity about why you do what you do and how to provide your clients with more value.

  1. Use momentum goals
  2. Tie a selfless impact goal to the goals of your business

  3. Try to find people who will support you and challenge you
  4. Double down on the values and strengths of your firm
  5. Look back to account for everything that you have accomplished

So, as you continue to plan for 2021, make sure to look back on everything that you have accomplished as you move forward. Find out more about how to do this in the full article from Shauna Mace.

Shauna Mace

3. What Advisors Should NOT Do to Build Lasting Client Relationships via Advisorpedia

It is crucial for financial advisors to build a strong relationship with their clients, but it’s often overlooked even though this is one of the most important aspects of growing a sustainable business. Here are four important “what not to do’s” all advisors need to change into a “to-do” list.

  1. Do not avoid technology
  2. Do not mismanage the expectations of your clients
  3. Do not exclude decision-makers
  4. Do not forget that your main job is Advisor and not Investment Manager

Find out more about how to utilize the above in order to build stronger client relationships.


4. PPC’s Writing Wednesday with Lauren Keller: 3 Ways Your Personality Influences Your Writing via Perfectly Planned Content

For today’s, Writing Wednesday, Lauren Keller, Director of Content and Strategy at Perfectly Planned Content is going to discuss three ways that your personality can influence your writing. Your personality is part of how we relate to ourselves and the world around us, and in fact, it can have a lot to do with your writing. Three ways that your personality can influence your writing is:

  1. It helps you to find your writing style
  2. It illuminated your writing habits, which can be both good and bad
  3. It will help you to discover your attitude towards writing

Watch the video below to get a lot of helpful insight.

5. 10 Tips to Boost Your LinkedIn Presence in 2021 via Social Media Today

LinkedIn is an incredible platform to connect with others and build your own personal brand. To maximize your efforts, it’s important to understand what you need to do. These ten tips will help you to increase your LinkedIn presence in 2021.

  1. Post regularly but don’t overdo it
  2. Avoid using a lot of automation
  3. Make sure you are sharing visual content and videos
  4. Don’t just share your own content, but share the content of third-party sources
  5. Don’t be “salesy”
  6. Use LinkedIn Live
  7. Tag influencers your employees
  8. Create LinkedIn-specific content
  9. Utilize hashtags
  10. Optimize your content based on your analytics

For a deep dive on each, check out the full article.

Social Media Today


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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.