Happy Friday! We hope that everyone has had a great week. We’ve been trying to outrun some of this cold weather, and what better way to do this than by settling in with a hot cup of coffee and closing out the week with a Feature Friday. For this week’s blog, we’ve included a roundup of articles on how to improve your firm’s SEO, how to engage your firm for success, how to build strong client relationships, how to boost your presence on LinkedIn and more!
As a financial advisor, SEO is an important aspect of your website, but it can get fairly technical at times. However, it doesn’t have to be that hard when it comes to improving your firm’s SEO, and here are two steps you can take right now to improve your rankings.
Register with Google My Business
Make sure you have the Name, Address, Phone Number on every page of your site
Simple enough, right?
Once you have done that, there are two more steps that you can take to start improving your SEO.
Take ownership of your firm’s page on online directories
Make sure the NAP information on all directories exactly matches the NAP Info on your site
The full article discusses the details of each. Check it out!
The busier you are, the harder it can be to be productive and COVID-19 hasn’t helped with this either. These five steps can help advisors and their teams to regain clarity about why you do what you do and how to provide your clients with more value.
Use momentum goals
Tie a selfless impact goal to the goals of your business
Try to find people who will support you and challenge you
Double down on the values and strengths of your firm
Look back to account for everything that you have accomplished
So, as you continue to plan for 2021, make sure to look back on everything that you have accomplished as you move forward. Find out more about how to do this in the full article from Shauna Mace.
It is crucial for financial advisors to build a strong relationship with their clients, but it’s often overlooked even though this is one of the most important aspects of growing a sustainable business. Here are four important “what not to do’s” all advisors need to change into a “to-do” list.
Do not avoid technology
Do not mismanage the expectations of your clients
Do not exclude decision-makers
Do not forget that your main job is Advisor and not Investment Manager
Find out more about how to utilize the above in order to build stronger client relationships.
For today’s, Writing Wednesday, Lauren Keller, Director of Content and Strategy at Perfectly Planned Content is going to discuss three ways that your personality can influence your writing. Your personality is part of how we relate to ourselves and the world around us, and in fact, it can have a lot to do with your writing. Three ways that your personality can influence your writing is:
It helps you to find your writing style
It illuminated your writing habits, which can be both good and bad
It will help you to discover your attitude towards writing
Watch the video below to get a lot of helpful insight.
LinkedIn is an incredible platform to connect with others and build your own personal brand. To maximize your efforts, it’s important to understand what you need to do. These ten tips will help you to increase your LinkedIn presence in 2021.
Post regularly but don’t overdo it
Avoid using a lot of automation
Make sure you are sharing visual content and videos
Don’t just share your own content, but share the content of third-party sources
Don’t be “salesy”
Use LinkedIn Live
Tag influencers your employees
Create LinkedIn-specific content
Optimize your content based on your analytics
For a deep dive on each, check out the full article.
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Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.