Marketing

Feature Friday: February 15, 2019

Happy Friday! Although Valentine’s Day has passed, we’re still all about sharing the love! 💕 We fell in love with these articles over the past week and we know you will too. Keep reading for some tips on blogging, cyber security, and content marketing!

1. A 9-Step Process to Writing More Effective Blog Posts via Social Media Today

We’ve said it before and we’ll say it again… if you haven’t started a blog already, you’re missing out on a huge content creation opportunity. Although the necessity of a blog is plain and simple, actually writing a blog your audience wants to read can be a bit more complicated. You want to share your knowledge and expertise, but you also need to produce a post that will strengthen your reputation and expand your network. That’s a lot of pressure, so Social Media Today has 9 steps to help walk you through the process! Here’s a sneak peak:

  1. Clarify your goals
  2. Research and refine your topic
  3. Develop an outline
  4. Write your ugly draft first
  5. Ruthlessly edit your work
  6. Add images
  7. Optimize the post for SEO
  8. Publish and promote
  9. Track your results

2. 5 Tips to Prepare for Cyber Threats in the New Year via Practice Management Blog

Today’s cyber environment is a storm for financial advisors. Not only has there been an increase in cyber attacks, but there’s also been an increase in regulation. To be successful in 2019, financial planners need to be proactive, not reactive by default. Practice Management Blog says it all starts with implementing basic cybersecurity tools and protocol, then architecting a modern cybersecurity framework around it. Here’s a rundown:

  1. Use multi factor authentication (MFA)
  2. Employ data loss prevention tools and settings
  3. Printer cybersecurity policy and practice drills
  4. Build a cyber dream team
  5. Documented cybersecurity evidence

3. A Financial Advisor’s Guide to Content Marketing: Why it Works and How it Creates Influence via eMoney Advisor

In today’s world of digital engagement and interaction, content marketing is an effective approach to building awareness and trust in your brand. But, back up, what is content marketing and why does it matter? eMoney Advisor covers the basic of content marketing and how you can use it to boost your advising firm.

4. When Your Plan Doesn’t Go As Planned via SEI Blogs

Since we’re still in the beginning of 2019, you’re probably hearing a lot of people telling you to take the proper time to organize your thoughts on the planning and execution needed to reach your goals. But just because you have a plan does not guarantee everything will go as planned. Goals are great, but SEI reminds us of some things we need to keep in mind this year.

5. How Brands Can Thrive Despite the Squeeze On Consumers’ Attention via Marketing Week 

Whatever the media channel, advertisers are only getting a few seconds of attention nowadays. With all of the competing outlets, screens, and brands now available, how are you supposed to make your digital marketing worth paying attention to? When attention is under pressure, brand building needs to be a priority. Consumers and clients pay attention to the brands they know, trust, and recognize. Learn more in this article

 

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