It’s almost Valentine’s Day, so we wanted to share the articles that we really loved this week! We can’t wait for advisors to start embracing the marketing opportunities that will come with the New SEC Ad Rule, so the first article should be a big help. Find out how you can continue to dominate your social media strategy in 2021, communicate your value as an advisor and much more.
The SEC has announced a new marketing rule which will allow financial advisors to proactively use testimonials from clients and endorsements from non-clients while also highlighting their own ratings on various third-party review sites. RIAs will be able to leverage more third-party ratings and reviews sites and while still regulated, this offers a major shift in the environment and this can be an effective way to show the value that your firm brings. To find out more, check out the full article.
Did you know that 55% of people spend less than 15 seconds on your website? That’s not a lot of time to grab the attention of your visitors, so how do you ensure you can captivate them long enough to stay? Check out your home page and see what you have placed “above the fold” and make sure you’re including the most important facts up top.
Note: This article was originally published in SEI’s practice management blog, Practically Speaking.
Communicating your value can be difficult but standing out can be even harder, so as a financial advisor how can you work to develop messaging and content that clearly communicates your value and help you to stand out from the competition? While a niche is a great way to do this, you can develop valuable messaging for your firm even without a niche. There are three areas that inform your messaging and content so it resonates with your ideal client to inspire engagement and action:
Your ideal clients’ needs
Your strengths and solutions as benefits
Your values and approach
To find out more about those, check out the entire article.
Chief Evangelist, Samantha Rusell caught up with Advisorpedia to discuss the mere exposure effect which determines the more familiar we are with something, the higher chance we are to like it, including things that remind us of ourselves. So, how can financial advisors use this to attract more clients? These 10 content ideas can help.
Meet the Team blog posts
5 Favorite books post
Share Industry news
Give people a peek at the budget
Budgets for big events
Tools to run your business
Daily spending habits
For a deep dive on each, check out the full article.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.