Content Marketing

Feature Friday: December 18, 2020

It’s hard to believe that Christmas is only a week away, so before you do that last-minute shopping and holiday finishing touches, be sure to check out our Feature Friday with reads on growing your social media strategy even without followers, the secret to sales success, repurposing content and boosting your content creation efforts.

1. Social Media for Advisors without Followers via Advisor Perspectives

Social media is a crucial part to building your brand, engaging with your audience and boosting your online presence. And just because you haven’t built a following yet does not mean that social media is not going to be a crucial part of your overall marketing strategy. If you are trying to start a thriving strategy, there are some things that you need to do, and from there, your social media presence can start to grow. The five main things to keep in mind are:

  1. Share the right content
  2. Tailor your posts to attract attention
  3. Expand your audience reach
  4. Keep your goal in mind
  5. Make sure you are posting frequently

Check out the video below for useful tips plus the article for insight on how to boost your followers and grow your social media strategy.

2. 50 Shades of Green-Better 2021 Planning Part 3 (Distraction-Proof Advisor Idea Video #221) via Paul Kingsman

As we look ahead, it can be easy to list out your objectives without actually envisioning what you want to do. Vividly picturing your future goals is a crucial part of your planning and should not be skipped. So, when planning for 2021, here are some important things that you should be doing.

  • Set aside realistic time to create your picture
  • Go somewhere that inspires you.
  • Develop a specific vision that excites you and will fuel your action for the next 12 months.

Paul Kingsman video

3. The energy to grow, a secret to sales success via Shauna Mace

When it comes to making a sale, we focus a lot on our sales strategy rather than our energy In order to help prospects buy in to what you are selling, you need to connect with them emotionally. So, when it comes to managing your energy and making a sale if you can connect with someone right off the bat, then your chances of connecting with the leads will increase drastically.

When it comes to showing up and making a sale, it’s important that you:

  1. Give yourself space and resources to show up
  2. Ensure you are physically prepared
  3. Make sure you’re ready emotionally
  4. Use time blocking
  5. Review how you feel weekly and adjust as needed

Connecting with clients has taken a turn as we have continued to social distance throughout most of 2020, so ensure that you are putting forth the necessary energy and close more opportunities.

Shauna Mace

4. The Ultimate Guide to Repurposing Content for Financial Advisors via

Though necessary for inbound marketing, creating content can be time-consuming for an already busy financial advisor. In order to save more time, you can repurpose content into different forms, as it gives more legs to content and allows you to:

  1. Brainstorm new ideas
  2. Save more time
  3. Expand to other content platforms
  4. Add cohesion to your marketing efforts

Some ways to repurpose your content are to use them in:

  • Blogs
  • Webinars
  • Video
  • Infographics
  • Social Media
  • Email Campaigns

Samantha Russell sheds light on how to do each of these in the entire article, so check it out!

repurposing content

5. 3 Creative Ways to Give Your Content Efforts a Boost-Best of Whiteboard Friday via Moz

Content is crucial to boosting your SEO efforts, but sometimes you can get stuck in a rut when constantly creating content. When it comes to boosting your work, here are some creative ways to do so.

  1. Identify your niche groups
  2. Find products and services that your audience needs
  3. Find successful content creators

For more details, check out the video and article and give your content the boost it needs.

Creative ways to give your content efforts a boost




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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.