It’s hard to believe that Christmas is only a week away, so before you do that last-minute shopping and holiday finishing touches, be sure to check out our Feature Friday with reads on growing your social media strategy even without followers, the secret to sales success, repurposing content and boosting your content creation efforts.
Social media is a crucial part to building your brand, engaging with your audience and boosting your online presence. And just because you haven’t built a following yet does not mean that social media is not going to be a crucial part of your overall marketing strategy. If you are trying to start a thriving strategy, there are some things that you need to do, and from there, your social media presence can start to grow. The five main things to keep in mind are:
Share the right content
Tailor your posts to attract attention
Expand your audience reach
Keep your goal in mind
Make sure you are posting frequently
Check out the video below for useful tips plus the article for insight on how to boost your followers and grow your social media strategy.
As we look ahead, it can be easy to list out your objectives without actually envisioning what you want to do. Vividly picturing your future goals is a crucial part of your planning and should not be skipped. So, when planning for 2021, here are some important things that you should be doing.
Set aside realistic time to create your picture
Go somewhere that inspires you.
Develop a specific vision that excites you and will fuel your action for the next 12 months.
When it comes to making a sale, we focus a lot on our sales strategy rather than our energy In order to help prospects buy in to what you are selling, you need to connect with them emotionally. So, when it comes to managing your energy and making a sale if you can connect with someone right off the bat, then your chances of connecting with the leads will increase drastically.
When it comes to showing up and making a sale, it’s important that you:
Give yourself space and resources to show up
Ensure you are physically prepared
Make sure you’re ready emotionally
Use time blocking
Review how you feel weekly and adjust as needed
Connecting with clients has taken a turn as we have continued to social distance throughout most of 2020, so ensure that you are putting forth the necessary energy and close more opportunities.
Though necessary for inbound marketing, creating content can be time-consuming for an already busy financial advisor. In order to save more time, you can repurpose content into different forms, as it gives more legs to content and allows you to:
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
"In a matter of minutes, I can create relevant and informative content and publish it to my social media channels. Thanks Lead Pilot!"