Marketing

Feature Friday: August 9, 2019

Happy Friday! Whether it’s flown by or you feel like the week has dragged on, there’s still no better way than to close it out with a cup of coffee and our Feature Friday article. From social media demographics to client relationships and marketing, we’ve got some great reads for you to check out.

1. The Demographics of Social Media in 2019 [Infographic] via Social Media Today

Social media is always changing, and not just in term’s of usage or the platform, but in the demographics of people that use it, as well. For instance, you’ll see that Instagram is on the rise and YouTube is still making a splash, however, Google+ is no longer a game changer. Want to find out more, so you can see where to spend your marketing efforts for your firm?

Check out the infographic below for a rundown of what to look for in terms of demographics.

social media graphic

2. A Powerful Solution for Giving Your Prospects A Clue About Who You Really Are via RedZone Marketing

As a financial advisor, are you having a difficult time getting new clients? Once you have established your clients and you maintain a strong relationship, that’s a great way to keep business and show off what you can really do as a financial advisor, but getting new leads can still be difficult. Why is that? Well, the new leads just don’t know the great work that you do yet!

Generally, your prospects think that you are trying to sell them something, and that’s not what they want. What can you do? Use video to show your authenticity and a different side of you!

For more details on getting the clients that you really want, check out the full article.

Financial Advisors

3. Picture This: (Distraction-Proof Advisor Idea Video #152) via Paul Kingsman

You may be an expert in the field, but unless you can communicate this clearly to your clients, it’s not very useful. It’s important that you learn to use terms and a language that your prospects and clients can understand in order to get your point clearly across and form a strong relationship. How do you do this?

  1. Identify simple illustrations which clearly explain concepts and processes you want clients and prospects to understand.
  2. Practice drawing and labeling those illustrations yourself so you can comfortably replicate them during a discussion with clients and prospects.
  3. As a follow-up to your meeting, give the people you met with a copy of the drawing, clarifying what they need to do next and what you will take care of. Then, use that drawing at the start of your next meeting as the beginning point for moving forward.

To find out more, watch the full video.

Paul Kingsman Distraction Proof

4. Know, Like, Trust, Nope via The Client Driven Practice

There’s a saying that if you are to gain clients, people need to know, like and trust you. Obviously people need to know you for you to be considered, and they must trust you before they will let you handle their finances and future plans. Though it’s important to be likable, if too much of the relationship is based on how much a client likes you, there is a big risk that client leave you first time you make a mistake or there is a down market. Strong relationships are built on more than like.

For more details on this, check out the full article. 
The Client Driven Practice

5. Five steps to make your marketing team more agile via Marketing Week

A recent study carried out by Kantar revealed that only 27% of marketers feel they have the right tools and operating model in order to deliver what they need. So, how do you make your team make agile and able to “do it all?” Check out these five steps to help out your team.

  1. Do blue-sky differently
  2. Deliver in micro-battles
  3. Frame different decision types
  4. Encourage risk
  5. Plan more often

So, what does all of this mean? Check out the full article to find out.

Marketing week

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