Marketing

Feature Friday: August 30, 2019

Just like that, it’s the last Friday of the month! Where did the summer go? As we kick off Labor Day weekend and really start to get back into the swing of things with school, don’t forget to take a few minutes to read some of our top articles on SEO audits, brand engagement and content creation.

1. Goodbye, Generic SEO Audit-Say Hello to Customization & Prioritization-Whiteboard Friday via Moz

An SEO audit is basically a checklist, but it’s important to customize your approach and prioritizes what you are fixing in order to be efficient and effective with your time and effort. It’s better to not be generic about it, but really find what works best for your strategy and your firm. You and your team are extremely busy, so when working on something, don’t you want to make sure you are getting the most out of what you are doing?

In today’s video from Kameron Jenkins, find out more how to customize an SEO audit that works best for your business.

SEO audit

2. New Study Examines How Brand Engagement on Social Influences Purchase Behavior via Social Media Today

How do social media users from across the country interact with brands on social platforms, and how do those interactions ultimately influence their buying decisions? The Manifest recently did a survey on this to figure out more about how brands can engage with customers to get the most out of what they do. Some of the main points that this article will hit on are:

  1. Use Social Media to Connect with Consumers and Other Businesses
  2. Interact with People on Social Media to Establish Rapport
  3. Understand that Men and Women Might be Drawn to Different Platforms, but Don’t Base your Strategy on Generalization
  4. Know What Ages your Ads will Influence the Most
  5. Be Sure you are Choosing your Platforms Carefully
  6. Embrace Social Media as a Tool for Two-Way Communication
  7. Know that People Want to Buy from Brands that they Follow on Social Media

For more details on how brands can engage with their customers, read the full article.
Social Media brand engagement

3. What Financial Advisors Should Do Before, During, and After a Conference via Three Crowns Marketing

As a financial advisor, it’s important to attend conferences. You have a lot on your plate already, so if you are going to take the time to attend them, how do you make the most out of what you are going to? This article delves into what you should do before, during and after a conference. So, what are some simple networking rules that you can follow?

  1. Make Sure that you are Respectful
  2. Offer Help
  3. Maintain Contact

To find out more about getting the most out of conferences that you attend, read the full article.

Three Crowns Marketing

4. 4 Simple Ways To Transform Your Content From Good To Great via Perfectly Planned Content

When someone reads your articles and content, you want to ensure that you are providing high-value, digestible, customizable content as a part of a strong content marketing strategy. Content marketing establishes relationships, creates brand awareness and generates leads to your website. So, how do you transform your content from good to great?

  1. You Provide your Readers with Immense Value
  2. You Put Yourself Into It
  3. You Do the Research
  4. You Engage

For more details on creating stronger content, check out the full article from Zoë Meggert.

Content Creation

5. Why Knowing Your Client Is Key to Success via Practice Management Blog

Getting to know your clients and making them feel that you really understand their needs and goals is so important to maintaining a strong relationship with them.

Check out the entire article to find out the best ways to get to know your clients and maintaining a strong relationship with them for the long run!

Getting to know clients

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