Inbound Marketing

Feature Friday: August 27, 2021

Say goodbye to August with the last Feature Friday of the month. From the biggest FinTech trends shaping 2022 to copywriting tips that drive more SEO results, let this article get your weekend started off on the right foot.

1. Episode 67: The 3 Biggest FinTech Trends Shaping Wealth Management for 2022 and Beyond via Advisor Lab

In this episode, find out how you can stay ahead of the game when it comes to trends, news, and information regarding the wealth tech space. Find out the 3 biggest FinTech trends that will be shaping wealth management in 2022 and the years to come in this podcast.

The Advisor Lab

2. Updating Content for SEO: How to Teach Your Old Blog New Tricks (plus, 3 examples with ranking data) via Orbit Media Studios

Did you share a post in the past that did really well but over time, it gets buried amongst newer blog posts. Revisiting that blog, optimizing and reposting is a great way to “get more legs” out of your content. So, why should you optimize your old blog posts? Here are five reasons:

  1. The topic has been vetted
  2. It’s faster to create new content
  3. It is higher quality
  4. It’s easier to promote
  5. It may help you to rank higher

Want to find out more? Check out the full blog.

old blog posts optimization

3. 5 Terrible Sales Tips Given To Financial Advisors via The Podcast Factory

While selling might not be a strong point for financial advisors, it’s something that needs to be done in order to grow their business. And some of the most popular sales advice that can be found online doesn’t work for financial advisors. In this episode, you’ll learn five sales “tips” that will actually send prospects towards your competition and then ways to fix that. Tune in to learn more!

the Podcast Factory

 

4. 14 Tips for Writing Copy That Generates Results [Infographic] via Social Media Today

You want to maximize the performance of your content, right? But with everything else that you have going on, it can be difficult to find the time to generate the types of results that you want. If you could write great content every time, that would be ideal. The below guide gives some great guidance on how to write copy that generates the types of results that you want to see. 

Social Media Today

5. Is Marketing Education Keeping Up With Social Media? via Hootsuite

Social media is constantly evolving and the bottom line is that it’s becoming more important. And if your team doesn’t keep up, they may get beat out by savvier competitors. So, why is there a gap in social media marketing?

  • When it comes to social, most marketing programs only scratch the surface
  • Self-directed learning has pitfalls, as well
  • The biggest skills gap is in strategy and planning

So, how do you fix these problems?

  • Provide structure and space for self-directed learning
  • Give your team the strategic support they need to succeed
  • Give social a seat at the leadership table

Find out more in the full article from Hootsuite.

Social media

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About the author

Blair Kelly

Blair is a social media and marketing coordinator at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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