We hope you have been having a great week and are ready to roll into the weekend. But before you do, be sure to check out our Feature Friday article which has some top reads on promoting your financial advisor podcast, using social media for your firm and much more.
There is a change in the advisor-client dynamic, as it’s becoming more consumer-focused rather than “one size fits all” planning. And another way to do this is with technology.
Specialized advisors also use integrated technology to anticipate the concerns of their clients with targeted messages in times of market volatility or a tax law update that would draw questions, or addressing current events in the news.
So, it’s important that you choose the technology you are going to use wisely, and this article offers insight.
Social media is not just for fun anymore. When it’s utilized correctly, it is great for your business. It’s important that you are providing value and not just posting links without any context. All of your social media accounts should deliver value to your followers.
If you’re using it on your personal name, you can build credibility and let people see the authentic you. And if you’re using it for your business, it can also boost your credibility. So, how can you do this best? Johnny Sandquist provides insight in the video below.
The premise behind inbound marketing is simple, and it’s that you can attract would-be customers to your website with valuable content. The right content will attract organic traffic, so how do you build a strong inbound marketing strategy? These 7 steps will help:
Establish your goals
Learn about your audience
Build your team
Develop a content strategy
Get to work
Evaluate, measure and adust
Branch out and try new things
For insight into each piece, check out the entire article.
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Blair is a social media and marketing coordinator at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
"In a matter of minutes, I can create relevant and informative content and publish it to my social media channels. Thanks Lead Pilot!"