How is it the last day of April already? This also means it’s the last Feature Friday of the month! We’re going out on a high note with some of our top reads on everything from how to use retargeting ads to boost lead generation to prospecting on LinkedIn and much more. Have a great weekend!
Have you ever searched for something on Google and then a few minutes later, an ad pops up based on what you were searching for? This is how retargeting works and when done well, it can really increase your conversion rate. Looking to switch things up at your firm and start ramp up your marketing? Check out the video below from Samantha Russell, Chief Evangelist for Twenty Over Ten and FMG Suite to find out more about using retargeting ads to increase conversion
Many advisors tend to tell clients and prospects what they should be doing, but it’s best if you are letting prospects know why they should be buying your services. What is the benefit for them? These four steps will help you to let clients know the reasons you are going to be working with them and what they will get out of this relationship.
Step 1: Understand the Benefits of your Recommendations
Step 2: Prepare the Right Questions to Ask
Step 3: Summarize Two Options
Step 4: Ask for the Order
For more information on helping prospects to understand why they should be working with you, check out the entire article.
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Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
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