Inbound Marketing

Feature Friday: April 30, 2021

How is it the last day of April already? This also means it’s the last Feature Friday of the month! We’re going out on a high note with some of our top reads on everything from how to use retargeting ads to boost lead generation to prospecting on LinkedIn and much more. Have a great weekend!

1. Retargeting Ads: The Lead Generation Tactic Most Financial Advisors Aren’t Using via Advisorpedia

Have you ever searched for something on Google and then a few minutes later, an ad pops up based on what you were searching for? This is how retargeting works and when done well, it can really increase your conversion rate. Looking to switch things up at your firm and start ramp up your marketing? Check out the video below from Samantha Russell, Chief Evangelist for Twenty Over Ten and FMG Suite to find out more about using retargeting ads to increase conversion

2. 10 Years of Blogging: 10 Lessons for Financial Advisors via SEI

Blogging is such an important part of your content creation at your advisory firm. Here are ideas and best practices on growth and efficient practices when it comes to blogging so that you can boost your firm’s online presence. Here are the 10 ten takeaways and lessons:

  1. Social media is your last/best way to share with prospects who you are and the value you provide.
  2. Share your authentic voice
  3. Know who you are writing for
  4. Find the time and plan it out
  5. By sharing conversations or situations, you can show the value that you bring
  6. Share and be shared
  7. Mix things up
  8. Add other voices but control the message
  9. Forget about the market movements daily, weekly or monthly
  10. Have fun and celebrate the wins

Find out more about each tip to up your content creation game.

10 years of blogging

3. Long Tail SEO in 2021: How You Can Have It All or Die Trying via Moz

Choosing the right keywords for your content is crucial for boosting your online presence, but how do you know which words to choose and which kinds are the best? One type of keyword, the long tail usually is low-volume, with multi-word phrases, but the long-tail is relative to your starting point. To find out. more about this particular type, check out the full blog from Moz.


4. Schlocky financial advisor prospecting questions NOT to say on LinkedIn! via Sara Grillo

LinkedIn is a great place for financial advisors to connect with other like-minded individuals so that they can get more prospects. But there is a right way to do this versus a wrong way, so here are some of the prospecting questions that you should not be asking on LinkedIn.

  • If you could retire right now, would you?
  • I have a question for you today. Could you be saving more money?
  • When do you plan to retire?
  • What’s your retirement plan?
  • What’s your risk number?
  • Are you looking for financial advisor?
  • Do you need help with your money?
  • Are you happy with your current financial advisor?
  • Do you have any credit card debt you’d like to pay down?

For better ideas on the types of prospecting questions that you should be asking, check out the blog from Sara Grillo.

Sara Grillo on linkedin


5. The Subtle Art of Successfully Helping Prospects Understand the Why Behind the Buy via Financial Planning Association

Many advisors tend to tell clients and prospects what they should be doing, but it’s best if you are letting prospects know why they should be buying your services. What is the benefit for them? These four steps will help you to let clients know the reasons you are going to be working with them and what they will get out of this relationship.

  • Step 1: Understand the Benefits of your Recommendations
  • Step 2: Prepare the Right Questions to Ask
  • Step 3: Summarize Two Options
  • Step 4: Ask for the Order

For more information on helping prospects to understand why they should be working with you, check out the entire article.

Financial Planning Association

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.