Inbound Marketing

Feature Friday: April 23, 2021

It’s almost the weekend, but before you shut down your computer for the day, don’t forget to check out our Feature Friday blog. It’s packed with lots of useful information from meeting compliance as an RIA and landing on page one of Google to how to boost your blog and get the most out of virtual conferences. We hope these tips help you along the way! Have a great weekend. ✌🏼

1. RIA compliance: DIY or hire? Here’s what to know via Altruist

There is a lot of red tape in the financial services industry, so compliance is an important issue. Because of this, many advisors are looking for highly experienced compliance professionals to help keep their firm current with regulatory standards. Max Schatzow, an attorney at Stark & Stark’s Investment Management & Securities Group discussed RIA compliance in the video below to find out if you should hire someone to help with compliance or DIY. Check it out!

2. Want To Land on Page 1 of Google? Do These 3 Things via Advisorpedia

There are over 200 ranking factors on Google, so if you want to rank on page one, there are a lot of things to consider. And while it can be difficult to achieve the coveted first-page ranking, here are three things that you can do to help.

  1. Create Content From Questions
  2. Utilize Retargeting and PPC Advertising
  3. Be Patient

For a deep dive into each of these points, check out the entire article.


3. Writing Wednesday: 3 Simple Ways To Spring Clean Your Business Blog via Perfectly Planned Content

April is the perfect time for spring cleaning, but that doesn’t just pertain to your home. You can freshen up your business blog, as well. Today,  Lauren Keller, Director of Content and Strategy at Perfectly Planned Content is detailing how to spring clean your blog this year. Three ways to do this are:

  1. Find and Update Old Content
  2. Repurpose your Cornerstone Content
  3. Clean up the On-Page Experience

The video below dives in so that you can give your blog the boost that it needs.

4. 5 mega-trends transforming the future of digital marketing via Search Engine Land

2020 changed up the way that we do business and market ourselves and our firms, and 2021 has brought about an acceleration of certain trends that were already changing up the world of digital marketing. Here are five of the biggest trends that are transforming digital marketing.

  1. COVID-19 and its aftermath
  2. The acceleration of digital marketing
  3. The use of big data
  4. Anyone can create content and be a publisher
  5. Global connectivity

For more insight, check out the full blog.

Digital Marketing

5. How to Get the Most From a Virtual Conference via Red Zone Marketing

Virtual conferences skyrocketed throughout the pandemic and they don’t see to be going anywhere soon. So, how can you get the most out of a virtual conference? These tips can help.

  1. Get familiar with the technology that will be used ahead of time
  2. Choose your sessions and then block off your calendar
  3. Sign in and show up early
  4. Get the replays
  5. Take advantage of interactive networking opportunities
  6. Keep the ball rolling even after the event

For more details, check out the entire blog from Red Zone Marketing.

Virtual Conference

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.