Content Marketing

Feature Friday: April 2, 2021

It’s the first Feature Friday of the month and we hope you got through April first without any tricks, but we’re not fooling you here, just offering up five useful articles! On everything from the benefits of social media to running online events and more, we’ve got your covered.

1. The Benefits of Social Media for Financial Advisors via

Social media is a game-changer in the world of marketing, but financial advisors don’t always utilize it to their potential. In the video below, learn 12 unique ways that social media can prove to be a great asset for financial advisors.

2. Running and promoting on-line events that attract clients – Brad Swineheart on the Becoming Referable podcast via The Client Driven Practice

Brad Swineheart VP of Channel Marketing and Business Development at White Glove discussed how to run online events and attract more people during the pandemic, as his firm had to pivot when everything abruptly changed. Rather than focusing on how in-person events have declined, he increased the strategies in order to increase digital and social media connections.

If you are looking to transition your business to leverage the virtual environment, then this podcast is for you. Give it a listen!

The Client Driven Practice

3. Your website doesn’t need to cater to everybody — and that’s OK via Search Engine Land

When you are creating your advisory website, you may feel as though you want it to appeal to as many people as possible, but that’s not the case. It’s important that you are designing a site that appeals to your audience. You should be updating your site and tailoring your digital messaging in order to do this, and as your firm grows and evolves, so should your website. Find out more in the full article!

Search Engine land

4. 5 Social Media Mistakes Advisors Most Often Make + What To Do To Attract and Convert Followers via Advisorpedia

Social media is an important part of your strategy and but if you aren’t getting the type of engagement that you would like, you might be making these five mistakes. Samantha Russell, Chief Evangelist for Twenty Over Ten and FMG Suite cover the top five biggest social media mistakes that advisors most often make plus what you should be doing instead to attract and convert followers.

  1. Starting Posts with “I,” “My” or “We”
  2. Using the Passive Voice Okay
  3. Being too broad
  4. Sharing a link or article without context
  5. Not following the 80-20 rule

To find out how to correct each of the above mistakes, check out the video below.

5. 5 Impactful Ways to Outsource Your Marketing via Perfectly Planned Content

When it comes to running an advisory firm, there is a lot on your plate, so sometimes you need to implement the help of others. So, what part of your marketing should you outsource first?

  1. Blog Writing
  2. Content Promotion
  3. Strategy Collaboration
  4. Digging into your Website
  5. Lead Generation

For more tips on how to effectively outsource your marketing, check out the article below from Perfectly Planned Content!

Outsourcing your marketing

Struggling With What Content to Share on Social Media or via Email?

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.