It’s the first Feature Friday of the month and we hope you got through April first without any tricks, but we’re not fooling you here, just offering up five useful articles! On everything from the benefits of social media to running online events and more, we’ve got your covered.
Social media is a game-changer in the world of marketing, but financial advisors don’t always utilize it to their potential. In the video below, learn 12 unique ways that social media can prove to be a great asset for financial advisors.
Brad Swineheart VP of Channel Marketing and Business Development at White Glove discussed how to run online events and attract more people during the pandemic, as his firm had to pivot when everything abruptly changed. Rather than focusing on how in-person events have declined, he increased the strategies in order to increase digital and social media connections.
If you are looking to transition your business to leverage the virtual environment, then this podcast is for you. Give it a listen!
When you are creating your advisory website, you may feel as though you want it to appeal to as many people as possible, but that’s not the case. It’s important that you are designing a site that appeals to your audience. You should be updating your site and tailoring your digital messaging in order to do this, and as your firm grows and evolves, so should your website. Find out more in the full article!
Social media is an important part of your strategy and but if you aren’t getting the type of engagement that you would like, you might be making these five mistakes. Samantha Russell, Chief Evangelist for Twenty Over Ten and FMG Suite cover the top five biggest social media mistakes that advisors most often make plus what you should be doing instead to attract and convert followers.
Starting Posts with “I,” “My” or “We”
Using the Passive Voice Okay
Being too broad
Sharing a link or article without context
Not following the 80-20 rule
To find out how to correct each of the above mistakes, check out the video below.
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
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