Inbound Marketing

Digital Marketing for Financial Advisors: 5 Must-Know Facts

Digital marketing is continuing to rise as the most effective way to reach potentials clients. Your digital marketing strategy can make or break the success of your business so it’s critical that you put your energy into making sure that you have an effective strategy. Having successful digital marketing campaigns can increase your SEO ranking, drive traffic to your site, and convert prospects into clients.

Marketers who plan digital marketing campaigns when executing their strategy are 356% more likely to succeed. 

So, what does it take to create a noteworthy digital marketing strategy? To make sure you’re getting the most out of your digital marketing strategy, check out our 5 must-know facts to stay up to date on the latest tips and trends in digital marketing.

1. You Need A Ground Zero

Whether it’s your website or a landing page you MUST have a ground zero to drive all of your traffic to. Without a website or a landing page, where are your prospects going to go to learn more about your advisory firm and your services? Think of your website as your advisory firm’s first impression. It has the ability to capture leads and turn those leads into clients. Having a strong website or a landing page is the first step to establishing your advisory firm’s online presence.

According to Hubspot, 55% of your readers spend less than 15 seconds on your site. With a statistic like that, it’s important that you construct a website that makes a quick impact on prospects from the moment they land on your homepage so you can prevent them from leaving your site.

Adding compelling aspects to your website such as video is a great way to get your site visitors to stay on your site longer and truly engage with your content. In the example below, Dorsey Wealth Management utilizes a video on their website to catch the attention of their site visitors. Using video is a great way to boost engagement. In fact, the average user spends 88% more time on a website with video. 

2. Be Social

Having a strong social media presence and engaging with your audience is crucial for your business’s digital presence. Having a noteworthy social media presence is so critical in today’s world in order to build brand trust. In fact, 41% of Americans say it’s important that the institutions they engage with have a strong social media presence. Additionally, 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend the brand to their friends and family. So, if you want to boost referrals, having a strong and effective social media strategy in place is essential to doing so.

It’s important to take into consideration what social media platforms your target audience is spending most of their time on. Is your niche Millenials? Or, is your niche retirees? Whoever your niche market is, make sure you research to determine what social media platforms they spend the majority of their time so you can make sure to engage more wherever they are.

It’s also vital that you actually engage with your audience on social. In the example below, Twenty Over Ten showcases Drucker Wealth Management’s website redesign on Twitter. Social is a great way to show your clients how much you appreciate them and how much you enjoyed working with them. Truly engaging with your clients helps you build trust and establish yourself as a thoughtful leader in your industry.

3. Mobile Rules The World

With the use of mobile cellphones continuing to skyrocket, optimizing your website, blogs, and landing pages for mobile should be a top priority. In fact, there are 5.11 billion unique mobile users in the world today, up 100 million (2 percent) in the past year. With statistics like that, being mobile-friendly is no longer an option but a necessity if you want your firm’s digital marketing efforts to pay off.

It’s critical to ensure that everything on your website loads easily and you can very easily find relevant information even when on your mobile device. In fact, 53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. With so many mobile users today, it’s pertinent that you make sure your website is effectively optimized for mobile if you want people to stay on your site.

In the example below, Twenty Over Ten client, FourFront Advisors has an easy to navigate and mobile-friendly website worth swooning over. Having a crisp and clean website with all the information necessary that site visitors need to know is very helpful when it comes to optimizing for mobile use. To double-check that your website is indeed mobile-friendly, we recommend loading your website, blogs, landing pages, etc. on your mobile devices to verify that everything is loading properly and is easy to navigate on mobile.

4. Google Reins

Have you heard that Google is King? Well, it’s true! In fact, Google has 92.42% of the search engine market share worldwide. Additionally, 3.5 billion Google searches are made every day. With statistics like that, it’s critical that you determine how to rank high in Google in order to be found by prospects and drive the most traffic to your site to increase SEO rankings.

So, how do you boost your Google rankings? You need to prove to Google that you have relevant and click-worthy content that searchers will want to see. Your organic SEO rankings are critical to establishing your digital presence and increasing brand awareness. The best way to heighten your SEO is to post consistent and fresh content your blog, website, and landing pages. If you continue working to create the best digital marketing strategy possible and produce noteworthy content, then Google will reward you by boosting your site’s rankings and which will in return drive more traffic for your business.

When it comes to boosting your organic SEO rankings, Google My Business is a key factor. Your Google My Business (GMB) profile is the profile or listing that shows up on the right side of Google when someone searches for your business or keywords related to your business. Your listing includes pertinent information to searchers such as contact information, hours of operation, events, and more. With Google My Business you can also include other relevant information, such as frequently asked questions, events, appointment URL, and more. When you keep things consistent, you establish yourself as a trustworthy business and build brand trust.

5. It Takes Time

Here’s the thing – digital marketing isn’t a set it and forget strategy nor is it an overnight phenomena. It can take months to begin seeing the results of your digital marketing efforts. You need to stick with a digital marketing strategy for about six to twelve months before you start to see meaningful results. We can assure you that your time and efforts on your digital marketing strategy will be worth it in the end.

Make sure to look at your analytics to determine how your website, blog, and social media channels are performing. This will also help you decipher where you need to spend time improving as well as reassuring you of what is working. There are so many great tools that can be used in Google Analytics. It’s helpful to explore as many of them as possible to check that your digital marketing strategies are effective and giving you the results you are aiming for.

Let’s Sum It Up

We hope that these five facts help you as you tackle your digital marketing strategy. If you think you need to improve your digital marketing strategy, the time to do so is now. The sooner you can get a handle on what your firm needs to do in order to establish your online presence the better!

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About The Author

Lauren Beichner

A part of Twenty Over Ten’s digital marketing team, Lauren is a Content Creator. A true Carolina girl through and through, she loves everything about Fall (yes, especially #PSL ☕) and can’t resist a fluffy yellow lab.